Amsterdam-based coffee brand Moyee wanted to change the perception of the city from being about "coffee" shops (ie. places where people go to smoke cannabis) to being about proper coffee. So it enlisted local agency 180 Amsterdam to do a taste test with a difference -- all the tasters are under the influence of cannabis.
In this film, they're asked to describe the taste and aroma of Moyee and ultimately come up with some hilarious answers. A "forest with chimpanzees," "a bullfight," "wavy" and "a horse" are just some of them.
"Studies suggest that your sense of smell and taste are heightened when under the influence of cannabis," said 180 Amsterdam President and CCO Al Moseley in a statement. " We put this theory to the test and found the results were compelling. It's a more radical take on the taste test for a brand that isn't scared to create debate."
"Our campaigns always play into a relevant topic," added Moyee Coffee founder Guido van Staveren van Dijk. "Cannabis may be tolerated in Holland, but it remains a sensitive topic here. You could even say that, by legalizing cannabis, Colorado and Oregon have out-liberalized Holland. 'Under the Influence' is our playful way of tapping into the public debate."