Snickers' "You're Not You When You're Hungry"
campaign has been running for awhile now, but the brand and agency BBDO have a way of keeping things fresh, using different celebrities to convey the idea that you turn into someone completely different when you're Snickers-deprived. This latest U.K. installment, from Abbott Mead Vickers BBDO, features comedy legend Mr. Bean (aka Rowan Atkinson, starring in his first ad since the 1990s). The rubber-faced icon inexplicably pops up as one of a team of crack Kung Fu fighters. Part of the fun: the contrast between his inept goofing and the serious whisperings of his companions (the dialog is all in Mandarin with English subtitles), together with the "Crouching Tiger, Hidden Dragon"-style action. Daniel Kleinman of Rattling Stick directed the spot, which broke this weekend during Britain's "The X-Factor."