Experience the Alps and Meet a Purple Cow in VR, Courtesy of Milka Chocolate

Craggy VR Mountains Look Stunning In Film for Chinese Market

Published On
Oct 26, 2016
Mr. Milkman

Editor's Pick

Milka entered the China market with a whimsical, nostalgia-tinged film by Wieden & Kennedy Amsterdam that was set in an Alpine train station. The Mondelez International chocolate brand just released another video taking the same nostalgic tone, but adding the surprising, futuristic twist of VR.

The new film, from Wieden & Kennedy Shanghai, brings viewers back to the fictional Alpine town of Lilaberg. Obviously, the Alps look great in virtual reality.

Mr. Milkman, the elderly inhabitant of a quaint chalet, receives a letter from a little girl asking about his (purple) cow, which provides milk for Milka's chocolate. The girl hopes to meet the cow one day and waxes poetic about the Alps' fresh air and green grass (a combination that must seem appealing to dwellers of China's polluted megacities.) The film can be watched at home with VR viewers, and it's also playing in big supermarkets and at events.

Wieden Shanghai also sent out cute miniatures to influencers who filmed unboxing videos to share online. The miniatures were made with 3D printing and feature a few surprises, like a secret drawer containing a Milka chocolate bar and a miniature cow. Milka's global platform is "Tenderness is inside."


Oct 26, 2016
Client :
Brand :
Agency :
Wieden & Kennedy-Shanghai
Executive Creative Director :
Yang Yeo
Creative Director :
Winson Woo
Creative Director :
Wanshi Lu
Copywriter :
Shanshan Quan
Art Director :
Jok Jiang
Executive Producer :
Bernice Wong
Digital Producer :
Angela Liu
Art Producer :
Xuan Ong
Account Director :
Jason Wang
Senior Account Executive :
Stark Zhang
Creative Planner :
Rosaline Tan
Project Manager :
Lulu Liu
Business Affairs :
Jessica Deng
Business Affairs :
Kathy Zhan
Director, Marketing :
Anya Makarenkova
Marketing Manager :
Daniel Liu
Brand Manager :
Yvette Zhang
Production Company :
Director :
Owen Trevor
Executive Producer :
Dan Scott-Croxford
Senior Producer :
Elliott Tagg
Producer :
Jay Lovelock
Director, Photography :
Olivier Cariou
Editor :
Peter Fullarton
Colorist :
Matt Turner
Color :
Absolute Post
Post Producer :
Absolute Post - London
Sound Design Company :
Sound Designer :
Steve Lane @ GCRS
Additional Production :
Pocket Mountain Production
Design and Production Company :
Partner :
Francisco Yang & Law
Cinematographer :
Pocket Mountain Cinemagraphs
Photographer :
Alan Chow
Photography Assistant :
Xiao Liu
Toy Sculpture/Design :
Lo Jie Wen

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