MSG Varsity : Football

If SportsCenter went to high school.

Published On
Oct 05, 2012

Editor's Pick

MSG Varsity, which is kind of like the ESPN of high school sports, takes an ESPN-like docu-comic approach to promoting itself, in a series of laugh-out-loud ads created out of Walrus and directed by Assembly Films' Craig Brownrigg that peek into the life of h.s. athletes and fans. Spots featuring an American Idol wannabe, a football jock a little too concerned about the size of his butt, overzealous fan parents and a super fabulous wrestler issue a serious warning: "The Cameras Are Coming."

Credits

Date
Oct 05, 2012
Brand:
MSG Varsity
Client:
MSG Varsity
Agency:
Walrus
Creative Director:
Deacon Webster
Art Director:
Jillian Dresser
Copywriter:
Mike Lee
Copywriter:
Julian Tippins
Agency Producer:
Chris Thielo
Production Company:
Assembly Films
Director:
Craig Brownrigg

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Project Type