Today Mtn Dew dropped its official Super Bowl teaser, which seems to suggest that the Pepsico-owned brand will take a more uplifting approach to its 2021 big game ad. Last year, of course, the Dew went dark with a spoof of Stanley Kubrick’s “The Shining,” starring Bryan Cranston in Jack Nicholson’s iconic role.

This year’s tease, however, welcomes viewers into a vibrant, pink-hued “Melontown,” where neon signs touting the brand’s Major Melon flavor adorn the storefronts. The camera lands on an unusual creature who is definitely not PuppyMonkeyBaby—an adorable pup who appears carved out of chunks of watermelon. Above him, we see a marquee that reads “life changing flavor is coming to the Super Bowl.” Subtitles on the spot announce that “New Mtn Dew Major Melon is here … and there. “ 

The spot was created out of TBWA/Chiat/Day New York.  MJZ's Tom Kuntz, who directed last year's "Shining" ad, returned to helm the 2021 spot.

We have no idea where this is going to go.