MTV Makes 'Emography,' Fonts Created from Tears and Confetti

FCB Zurich Hopes to Help You Express Your Emotions

Published On
May 16, 2014

Editor's Pick

Emoticons are amazing -- they let you change the meaning of a throwaway remark, going from snarky to rude to teasing with just a couple of taps. But what if the font you used accurately conveyed your emotions, instead? Enter MTV's "Emography," a new project by FCB Zurich that will let you express your emotions using different fonts. The Facebook app has eight fonts, each representing one motion. A font made of tears is sadness; while a paint-covered middle finger font conveys contempt or anger; happiness uses kisses and so on. Write the sentence, pick the emotion and send a message.

Credits

Date
May 16, 2014
Brand:
MTV Mobile
Client:
MTV Mobile
Agency:
FCB-Zurich

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Project Type