In This Ultra-Competitive Family, There Can Only Be One Winner...

Mulberry Opts for Humor at Christmas in U.K. With This Excruciating Gifting Session

Published On
Nov 10, 2014

Editor's Pick

Luxury brands don't often use humor to advertise their wares, but Mulberry does so to brilliant effect in this festive online campaign. The film, by agency-of-the-moment Adam & Eve/DDB, concerns an ultra-competitive family group and an excruciating gift-unwrapping session. A girl opens her presents one by one, with each more ridiculous and over-the-top than the next. A handpainted portrait, a puppy that waves, even a unicorn. But guess what Grandma's gift is? A pink Mulberry Bayswater bag -- which turns out to trump them all.

The campaign will also include press, digital, in-store window displays, social competitions and a website app featuring a Christmas gift finder.

Credits

Date
Nov 10, 2014
Agency:
Adam & Eve/DDB-London
Brand:
Mulberry
Client:
Mulberry
Executive Creative Director:
Ben Priest
Executive Creative Director:
Ben Tollet
Executive Creative Director:
Emer Stamp
Creative Director:
Richard Brim
Creative Director:
Daniel Fisher
Copywriter:
Miles Carter
Art Director:
Sophie Knox
Business Director:
Paul Billingsley
Production Company:
Rattling Stick
Director:
Andy McLeod
Editor:
The Quarry
Editor:
Johnnie Scarlett
Soundtrack name and composer:
\"When It\'s Christmas Time 5\" (1792/41) by David Tobin (PRS/BMI), Jeff Meegan (BMI), Charley Harri
Illustrator:
Harry Malt
Post Production:
Big Buoy
Audio Post Production:
Wave

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