Murphy's : When It Rains It Pours App

A summer in Ireland.

Published On
Aug 30, 2012

Editor's Pick

Recently, Budweiser -- who obviously know nothin' about Irish weather -- released a summer app that lowers the price of beer the hotter it gets. But as Murphy's knows, by virtue of really being Irish, a summer on the Emerald Isle means lots of rain. So it tells it like it is, with an app by Publicis Dublin that gives you a free pint of the stout when it rains. Check out the accompanying TV spot, directed by Sean Branigan at Antidote, to give you a taste of the weather the Irish have been experiencing.

Credits

Date
Aug 30, 2012
Brand:
Murphy's
Client:
Murphy's
Agency:
Publicis-Dublin
Creative Director:
Ronan Nulty
Concept:
Ronan Nulty
Concept:
Austin Richards
Art Director:
Austin Richards
Writer:
Ronan Nulty
Agency Producer:
Barbara-Ann Chaney
Production Company:
Antidote
Producer:
Andrew Freedman
Sound Director:
Mutiny
Digital Creative:
Niall Staines
Head of User Experience:
Anna Mikhova

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Project Type