Sveriges Radio : The Music Aid
How to activate teens.
Published On
Feb 20, 2012
Editor's Pick
To get teens excited for Sweden's Sveriges Public Radio's annual music aid festival, which allows listeners to request tunes for a donation, Forsman & Bodenfors turned the internet into the word's biggest recording studio and invited fans, over a period of two weeks to contribute their own musical performance of bits of a track from popular Swedish band Hoffmaestro. Every participant got his/her face on the song's cover. This crowd-sourced tune, the agency-hoped, would lead to more requests on the station and in turn, a larger donation for the cause--which it did. This year's funds jumped 48 percent from the previous year.
Credits
- Date
- Feb 21, 2012
- Brand :
- Sveriges Radio
- Client :
- Sveriges Radio
- Agency :
- Forsman & Bodenfors
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Project Type