KFC U.K.'s current campaign through BBH London encourages people to "pack more into lunch." So, to promote this idea, the brand challenged rappers Chip, Kano and Wretch 32 to make a music video in less than an hour.

They succeded; the resulting video, which you can see here on YouTube, was shot in 50 minutes in a multi-story parking lot and edited on site in a further seven minutes. The film shown here goes behind the scenes to give some insight into how it was done. The video will be promoted on social media and also via a Snapchat campaign targeting a young audience.