KFC Made This Music Video in a Lunch Hour, Just to Prove it Could
BBH London Challenged U.K. Rappers to 'Pack More Into Lunch'
Published On
May 15, 2015
Editor's Pick
KFC U.K.'s current campaign through BBH London encourages people to "pack more into lunch." So, to promote this idea, the brand challenged rappers Chip, Kano and Wretch 32 to make a music video in less than an hour.
They succeded; the resulting video, which you can see here on YouTube, was shot in 50 minutes in a multi-story parking lot and edited on site in a further seven minutes. The film shown here goes behind the scenes to give some insight into how it was done. The video will be promoted on social media and also via a Snapchat campaign targeting a young audience.
Credits
- Date
- May 15, 2015
- Brand :
- KFC (UK)
- Client :
- KFC (UK)
- Agency :
- BBH-London
- Senior Marketing Manager :
- Grant MacPherson
- Senior Brand Manager :
- Maria Dogin
- Assistant Brand Manager :
- Libby Alcock
- Creative Team :
- Hamish Pinnell
- Creative Director :
- Hamish Pinnell
- Strategist :
- Lucian Trestler
- Director, Strategy :
- Debra Stephens-Ladd
- Business Lead :
- Sian Cook
- Team Manager :
- Helen Campbell Borton
- Team Director :
- Leo Sloley
- Social Lead :
- Chris Goddard
- Producer :
- Natalie Parish
- Producer Assistant :
- Sarah Cooper
- Production Company :
- Friend
- Director :
- That Go
- Film Producer :
- Rachel Rumbold
- Post Production :
- Coffee and TV
- Editor/Editing House :
- Coffee and TV
- Sound Director :
- Coffee and TV
- Director :
- Jose Otero
- Producer :
- Chris Watling
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Project Type
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