Old Spice : This Must End

The bathroom battle comes to a close.

Published On

Jul 27, 2011

Editor's Pick

Today, to conclude Wieden + Kennedy Portland's online showdown between New Old Spice Guy Fabio and Old Old Spice Guy--which included everything from fishnets and weather reports to an unusually puny doppelganger who temporarily hijacked The Man Your Man Could Smell Like's spot in internet stadium--Isaiah Mustafa reemerged for one last, extended shootout with the Italian hunk of cheese. The series of linked Youtube videos led to one out of this world finale.

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Credits

Date: Jul 28, 2011

Client :: Old Spice

Brand :: Old Spice

Agency :: Wieden & Kennedy

Creative Director :: Jason Bagley

Creative Director :: Craig Allen

Creative Director :: Eric Baldwin

Art Director :: Craig Allen

Art Director :: Jimm Lasser

Copywriter :: Craig Allen

Copywriter :: Jason Bagley

Copywriter :: Brandon Davis

Copywriter :: Michael Illick

Copywriter :: Jarrod Higgins

Copywriter :: David Neevel

Copywriter :: Eric Baldwin

Senior Digital Designer :: Matthew Carroll

Senior Digital Designer :: David Trujillo

Animation :: Adam Sirkin

Animation :: Oliver Rokoff

Interactive Producer :: Ann-Marie Harbour

Interactive Producer :: Andrea Nelson

Studio Designer :: Mike Weihs

Studio Designer :: Peter Yue

Digital Strategy :: Dean McBeth

Broadcast Producer :: Lindsay Reed

Art Buying :: Kimberly Wilder

Executive Creative Director :: Mark Fitzloff

Executive Creative Director :: Susan Hoffman

Production Company :: Dont Act Big

Director :: Craig Allen

Executive Producer :: Emily Fincher

Line Producer :: Bernadette Spear

Director, Photography :: Tyson Wisbrock

Post Production Company :: Joint Editorial

Executive Producer :: Patty Brebner

Post Producer :: Terra Cloyes

Editor :: Matthew Hilber

Copywriter :: Karl Lieberman

Director :: Jim Lesser

Need a credit fix? Contact the Creativity Editors

Project Type

Web Film