Kia Recreates Bo Jackson and Brian Bosworth's Famous Tecmo Bowl Moment
This Time, Jackson Is Driving a Sorento
Editor's Pick
Twenty-nine years ago this November, Bo Jackson blew through Brian Bosworth on his way to a classic touchdown run on Monday Night Football. Now Kia is reliving the moment Tecmo Bowl-style in a new campaign for the Sorento SUV.
The campaign, by Kia agency-of-record David&Goliath, mixes live action with a recreation of the classic 1980s-era Tecmo game. A 30-second spot called "Tecmo Bros" recreates the famous Bosworth-Jackson matchup. But in Kia's version, Mr. Jackson is driving a Sorento. And instead of plowing over Mr. Bosworth, he picks him up for a ride.
Another spot shows Mr. Jackson driving a Sorento 100 yards for a touchdown. The campaign will make its TV debut during NBC's "Sunday Night Football" broadcast this weekend.
In the real-life Nov. 30 1987 game, Mr. Jackson ran for 221 yards, in what ESPN called a night that marked the "birth of Bo and the end of the Boz," according to a 2015 retrospective.
Read more about the campaign over at AdAge.com.
Credits
- Date
- Sep 08, 2016
- Brand :
- Kia
- Client :
- Kia
- Agency :
- David & Goliath
- Founder and Chairman :
- David Angelo
- President :
- Brian Dunbar
- Chief Creative Officer :
- Colin Jeffrey
- Creative Director :
- Rick Utzinger
- Senior Art Director :
- Sheldon Melvin
- Senior Copywriter :
- Matt Kappler
- Senior Copywriter :
- Andy Sciamanna
- Planning Director :
- Andrew Lynch
- Senior Broadcast Prodcuer :
- Katie Lambrecht
- Senior Project Manager :
- Kemit Ray
- Managing Director :
- Jeff Moohr
- Group Account Director :
- Mike O'Malley
- Account Supervisor :
- Tara Poosti
- Account Executive :
- Jack Scott
- Product Information Manager :
- Mark McNaul
- Business Affairs Director :
- Rodney Pizarro
- Business Affairs Manager :
- Camara Price
- Production Company :
- MJZ
- Director :
- Joaquin Baca-Asay
- Director, Photography :
- Joaquin Baca-Asay
- President :
- David Zander
- Executive Producer :
- Eriks Krumins
- Line Producer :
- Lalou Dammond
- Sales Representative :
- Steven Monkarsh
- Sales Representative :
- Irma Rodriguez
- Editorial House :
- Spinach Editorial
- Editor :
- Nate Gross
- Assistant Editor :
- Zaldy Lopez
- Producer :
- Jonathan Carpio
- Producer :
- Patricia Gushikuma
- Visual Effects and Animation :
- Method Studios
- Online :
- Method Studios
- Creative Director :
- Jon Noorlander
- Lead Flame Artist :
- Chihcheng Peng
- CG Supervisor :
- Ivan Guerrero
- CG Supervisor :
- Rick Walia
- Compositing Supervisor :
- David Piombino
- Executive Producer :
- Stuart Robinson
- Executive Producer :
- Stephanie Gilgar
- Senior Visual Effects Producer :
- Heather Saunders
- Color :
- Company 3
- Colorist :
- Tim Masick
- Composer :
- John Nau
- Composer :
- Andrew Feltenstein
- Composer :
- Danny Dunlap
- Sound Design and Mix :
- Beacon Street Studios
- Mixer/Sound Designer :
- Rommel Molina
- Executive Producer :
- Adrea Lavezzoli
- Mix :
- Kate Vadnais
- Associate Producer :
- Lindsey Lerman
- Director, Broadcast Production and Content :
- Paul Albanese
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