Kia Recreates Bo Jackson and Brian Bosworth's Famous Tecmo Bowl Moment

This Time, Jackson Is Driving a Sorento

Published On
Sep 08, 2016

Editor's Pick

Twenty-nine years ago this November, Bo Jackson blew through Brian Bosworth on his way to a classic touchdown run on Monday Night Football. Now Kia is reliving the moment Tecmo Bowl-style in a new campaign for the Sorento SUV.

The campaign, by Kia agency-of-record David&Goliath, mixes live action with a recreation of the classic 1980s-era Tecmo game. A 30-second spot called "Tecmo Bros" recreates the famous Bosworth-Jackson matchup. But in Kia's version, Mr. Jackson is driving a Sorento. And instead of plowing over Mr. Bosworth, he picks him up for a ride.

Another spot shows Mr. Jackson driving a Sorento 100 yards for a touchdown. The campaign will make its TV debut during NBC's "Sunday Night Football" broadcast this weekend.

In the real-life Nov. 30 1987 game, Mr. Jackson ran for 221 yards, in what ESPN called a night that marked the "birth of Bo and the end of the Boz," according to a 2015 retrospective.

Read more about the campaign over at


Sep 08, 2016
Brand :
Client :
Agency :
David & Goliath
Founder and Chairman :
David Angelo
President :
Brian Dunbar
Chief Creative Officer :
Colin Jeffrey
Creative Director :
Rick Utzinger
Senior Art Director :
Sheldon Melvin
Senior Copywriter :
Matt Kappler
Senior Copywriter :
Andy Sciamanna
Planning Director :
Andrew Lynch
Senior Broadcast Prodcuer :
Katie Lambrecht
Senior Project Manager :
Kemit Ray
Managing Director :
Jeff Moohr
Group Account Director :
Mike O'Malley
Account Supervisor :
Tara Poosti
Account Executive :
Jack Scott
Product Information Manager :
Mark McNaul
Business Affairs Director :
Rodney Pizarro
Business Affairs Manager :
Camara Price
Production Company :
Director :
Joaquin Baca-Asay
Director, Photography :
Joaquin Baca-Asay
President :
David Zander
Executive Producer :
Eriks Krumins
Line Producer :
Lalou Dammond
Sales Representative :
Steven Monkarsh
Sales Representative :
Irma Rodriguez
Editorial House :
Spinach Editorial
Editor :
Nate Gross
Assistant Editor :
Zaldy Lopez
Producer :
Jonathan Carpio
Producer :
Patricia Gushikuma
Visual Effects and Animation :
Method Studios
Online :
Method Studios
Creative Director :
Jon Noorlander
Lead Flame Artist :
Chihcheng Peng
CG Supervisor :
Ivan Guerrero
CG Supervisor :
Rick Walia
Compositing Supervisor :
David Piombino
Executive Producer :
Stuart Robinson
Executive Producer :
Stephanie Gilgar
Senior Visual Effects Producer :
Heather Saunders
Color :
Company 3
Colorist :
Tim Masick
Composer :
John Nau
Composer :
Andrew Feltenstein
Composer :
Danny Dunlap
Sound Design and Mix :
Beacon Street Studios
Mixer/Sound Designer :
Rommel Molina
Executive Producer :
Adrea Lavezzoli
Mix :
Kate Vadnais
Associate Producer :
Lindsey Lerman
Director, Broadcast Production and Content :
Paul Albanese

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