ESPN hosts get emoji-fied on live TV by the Samsung Galaxy S9
The campaign from Leo Burnett Tailor Made blew up on social media
Editor's Pick
ESPN's SportsCenter is the go-to source for the latest news about athletes and teams. The anchors are even celebrities in their own right, so audiences noticed when Paulo Soares and Antero Greco, the hosts of SportsCenter in Brazil, were replaced by giant, animated emoji avatars delivering the news--right in the middle of a typical broadcast
The stunt, created by Leo Burnett Tailor Made, drew more comments on social media than either the NBA Playoffs or the upcoming FIFA World Cup.
It was part of a campaign to promote Samsung Galaxy S9 smartphone's My Emoji feature. It's like a juiced up Bitmoji. Users can take a selfie that--after an analysis of facial features--the phone turns into a personalized, 3D emoji. The campaign is running this month and next on ESPN.
Meanwhile, over in South Korea, this is what Apple did to promote its own animated avatars.
Credits
- Date
- May 24, 2018
- Brand:
- Samsung/ESPN
- Agency:
- Leo Burnett Tailor Made
- Chief Creative Officer:
- Marcelo Reis
- Vice President:
- Wilson Mateos
- Executive Creative Director:
- Wilson Mateos
- Creative Director:
- Pedtro Utzeri
- Creative Director:
- VinÃcius Stanzione
- Copywriter:
- Fabio Nagano
- Copywriter:
- Henrique Zirpoli
- Art Director:
- Breno Balbino
- Art Director:
- Ivan Loos
- Client Services:
- Fabio Brito
- Client Services:
- Mariana Nunes
- Client Services:
- Raphael Chiorino
- Client Services:
- Olivia Tornelli
- Media:
- Andrea Hirata
- Media:
- Heloisa Goldman
- Media:
- Alexandre Suzuki
- Media:
- Thais Miranda
- Media:
- Marcelo Akagi
- Media:
- Leonardo Tocca
- Client Approval:
- Lorenada Sarcinella
- Client Approval:
- Alessandra Barcala
- Client Approval:
- Monique Silva
- Client Approval:
- Giuliano Carneiro
- Trade Name:
- Animuz
- Company Name:
- Jos Almeida Design
- Company Name:
- Produes LTDA
- Art/Animation:
- Jos Almeida Design
- Production Director:
- Jos Almeida Design
- Animator:
- Fellype Navarro
- 3D and Post Production Crew:
- Bruno Babugia
- 3D and Post Production Crew:
- Gabriel Padua
- Ad Sales Vice President:
- Rafael Davini
- Account Executive:
- Mauro Borges
- Account Executive:
- Renato Mocoka
- Planning:
- Jessica Arslan
- Planning:
- Matheus Jordão
- Creative Solutions:
- Larissa Campos
- Creative Solutions:
- Daniela Lima
- Creative Solutions:
- Viviana Patti
- Production:
- Karen Barbosa
- Production:
- Ivana Papi
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