You Will Weep Over These First Car Moments

Michelin Ad Gets Emotional to Promote Car Safety

Published On
Jun 04, 2015

Editor's Pick

Those of you who've ever had the experience of being surprised with a set of wheels -- or presenting your child with the keys to a new ride -- will likely shed a tear, or two, over this new ad for Michelin, created out of TBWA/Chiat/Day N.Y. The video captures real-life moments of young drivers "meeting" their first cars.

The #FirstCarMoment campaign aims to create conversation about the important milestone of a driver's life while connecting it to Michelin's message about safety: whether your first automobille is spanking new and fresh off the production line, or a hand-me-down from Mom and Dad, it's important that the tires it drives on are safe.


Jun 04, 2015
Brand :
Client :
Chief Executive Offier :
Rob Schwartz
Executive Creative Director :
Matt Ian
Creative Director :
Rob Schwartz
Global Creative Director :
James Cheung
Agency :
TBWA/Chiat/Day-New York
Associate Creative Director, Copywriter :
Craig Geller
Associate Creative Director, Art Director :
Erik Bjorklund
Head of Integrated Production :
Chad Hopenwasser
Integrated Producer :
Dan Bradbury
Production Coordinator :
Olivia Whyte
Business Affairs Director :
Debra Horvath
Group Account Director :
Ben Muldrew
Account Director :
Hugo Murray
Account Supervisor :
Kristina Fraites
Group Planning Director :
Julie Darlow
Editor :
Joseph Parker
Editor :
Edwin Clavijo
Post Producer :
Nida Vohra
Post Producer :
Rachel Kamrasch
Mixer :
Roman Zeitlin
Music Supervisor :
Good Ear Music Supervision
Track :
Set 'Em Free

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