You Will Weep Over These First Car Moments
Michelin Ad Gets Emotional to Promote Car Safety
Published On
Jun 04, 2015
Editor's Pick
Those of you who've ever had the experience of being surprised with a set of wheels -- or presenting your child with the keys to a new ride -- will likely shed a tear, or two, over this new ad for Michelin, created out of TBWA/Chiat/Day N.Y. The video captures real-life moments of young drivers "meeting" their first cars.
The #FirstCarMoment campaign aims to create conversation about the important milestone of a driver's life while connecting it to Michelin's message about safety: whether your first automobille is spanking new and fresh off the production line, or a hand-me-down from Mom and Dad, it's important that the tires it drives on are safe.
Credits
- Date
- Jun 04, 2015
- Brand :
- Michelin
- Client :
- Michelin
- Chief Executive Offier :
- Rob Schwartz
- Executive Creative Director :
- Matt Ian
- Creative Director :
- Rob Schwartz
- Global Creative Director :
- James Cheung
- Agency :
- TBWA/Chiat/Day-New York
- Associate Creative Director, Copywriter :
- Craig Geller
- Associate Creative Director, Art Director :
- Erik Bjorklund
- Head of Integrated Production :
- Chad Hopenwasser
- Integrated Producer :
- Dan Bradbury
- Production Coordinator :
- Olivia Whyte
- Business Affairs Director :
- Debra Horvath
- Group Account Director :
- Ben Muldrew
- Account Director :
- Hugo Murray
- Account Supervisor :
- Kristina Fraites
- Group Planning Director :
- Julie Darlow
- Editor :
- Joseph Parker
- Editor :
- Edwin Clavijo
- Post Producer :
- Nida Vohra
- Post Producer :
- Rachel Kamrasch
- Mixer :
- Roman Zeitlin
- Music Supervisor :
- Good Ear Music Supervision
- Track :
- Set 'Em Free
Need a credit fix? Contact the Creativity Editors
Project Type
