Huggies : My First Friend
Friends from the crib.
Published On
Aug 21, 2012
Editor's Pick
Unlike most people, who were alone and friendless (parents don't count!) for the first few months after they were born, two little babies in Argentina had no such problems, all thanks to Huggies. For Friendship Day -- a holiday that is incredibly important in many South American countries -- Agency Ogilvy & Mather Argentina placed two newborn infants in the same crib so they could make friends.
We're not sure about the health risks, but the agency tells us that the idea was supported by the babies' parents, doctors and nurses.
Credits
- Date
- Aug 22, 2012
- Brand :
- Huggies
- Client :
- Huggies
- Agency :
- Ogilvy & Mather-Buenos Aires
- Executive Creative Director/Production :
- Javier Mentasti
- Executive Creative Director/Production :
- Maximiliano Maddalena
- Head of Art :
- Diego Grandi
- Creative Director :
- Juan Marcos Besagni
- Creative Director :
- Juan Pablo Raimondi
- Art Director :
- Tiago Salgueiro
- Copywriter :
- Felipe Autran
- Head of Production :
- Valeria Pinto
- Agency Producer :
- Federico Faralla
- Agency Producer :
- Gaston Sueiro
- Production House :
- Ringo
- Director :
- Ariel Evasio
- Executive Producer :
- Jorge Larrain
- Production Coordinator :
- Liz Campi
- Production :
- Azul Crespo
- Post Production Director :
- Luis Staffolani
- Photography Director :
- Manuel Bullrich
- Edition :
- Mario Nhamod
- Post Production :
- Barraca Post
- Music Company :
- C.C.C.I. Producciones
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