Huggies : My First Friend

Friends from the crib.

Published On
Aug 21, 2012

Editor's Pick

Unlike most people, who were alone and friendless (parents don't count!) for the first few months after they were born, two little babies in Argentina had no such problems, all thanks to Huggies. For Friendship Day -- a holiday that is incredibly important in many South American countries -- Agency Ogilvy & Mather Argentina placed two newborn infants in the same crib so they could make friends.

We're not sure about the health risks, but the agency tells us that the idea was supported by the babies' parents, doctors and nurses.


Aug 22, 2012
Brand :
Client :
Agency :
Ogilvy & Mather-Buenos Aires
Executive Creative Director/Production :
Javier Mentasti
Executive Creative Director/Production :
Maximiliano Maddalena
Head of Art :
Diego Grandi
Creative Director :
Juan Marcos Besagni
Creative Director :
Juan Pablo Raimondi
Art Director :
Tiago Salgueiro
Copywriter :
Felipe Autran
Head of Production :
Valeria Pinto
Agency Producer :
Federico Faralla
Agency Producer :
Gaston Sueiro
Production House :
Director :
Ariel Evasio
Executive Producer :
Jorge Larrain
Production Coordinator :
Liz Campi
Production :
Azul Crespo
Post Production Director :
Luis Staffolani
Photography Director :
Manuel Bullrich
Edition :
Mario Nhamod
Post Production :
Barraca Post
Music Company :
C.C.C.I. Producciones

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