Insight: COVID-19 abruptly forced millions of people to change how and where they get their work done. Overnight, cubicles and conference rooms were replaced by kitchen tables and spare bedrooms. Over a year into the pandemic, many have carved quiet corners and workspaces into their home or apartment, but these spaces aren’t quite right and are still treated as temporary. 

Objective: To help people love the spaces they’re working in at home. Inspired by Logitech.

Campaign Elements included:  Marketing strategy, campaign strategy, campaign creative and media, in-store merchandising, digital video ads, landing page, social media, influencers.

Results: We successfully elevated Logitech in the minds of consumers--- influencing not just what sits on their desk, but the entire space they work in.  They purchased far more Logitech products than we could have ever hoped for, resulting in an unprecedented ROAS. 

Check out the work page on our site: https://response.agency/work/logitech-my-happy-space