My Happy Space

Logitech Inspires Happiness in Home Workspaces

Published On
Feb 15, 2023
AA 20230215 Logitech My Happy Space 3x2


Insight: COVID-19 abruptly forced millions of people to change how and where they get their work done. Overnight, cubicles and conference rooms were replaced by kitchen tables and spare bedrooms. Over a year into the pandemic, many have carved quiet corners and workspaces into their home or apartment, but these spaces aren’t quite right and are still treated as temporary. 

Objective: To help people love the spaces they’re working in at home. Inspired by Logitech.

Campaign Elements included:  Marketing strategy, campaign strategy, campaign creative and media, in-store merchandising, digital video ads, landing page, social media, influencers.

Results: We successfully elevated Logitech in the minds of consumers--- influencing not just what sits on their desk, but the entire space they work in.  They purchased far more Logitech products than we could have ever hoped for, resulting in an unprecedented ROAS. 

Check out the work page on our site: 



Image 1

image 2

image 3

image 4

image 5


Feb 15, 2023
Client :
Senior Marketing Manager :
Irma Sandoval
Marketing Manager :
Irene de la Torre
Agency :
Response Marketing
VP Creative :
Steve Badowski
Media Partner :
Eric Smith
Digital Designer :
Chris Rollins
Account Manager :
Hannah Coutu

Need a credit fix? Contact the Creativity Editors

Project Type