An innovative landline project from Colombia wins Innovation Grand Prix at Cannes
Project by MullenLowe SSP3 used Google voice assistant
Jun 21, 2018
MyLine, a project by MullenLowe SSP3 in Bogota that gave people in remote areas access to online services using a landline, has won the Innovation Lions Grand Prix at Cannes.
In Colombia, where many people in still lack access to internet or smartphones, the country's Ministry of Communications & Technology set up a traditional telephone landline that people can call for online services. It is powered by Google's voice assistant, which will gave them access to the information they need.
Tor Myhren, VP Marketing Communications, Apple, chaired the jury and awarded six total lions.
"Making the World Accessible, Dot by Dot," from Serviceplan, won a gold.