Most of the way through this spot from Ikea in France, you'll be amazed by the precociousness of a little boy whose mom is taking him along to help choose a new kitchen in the store.

As he inspects sizes, comments that one kitchen is "practical" and flirts with the shop assistant, his mom seems to be looking on with a mixture of pride and bewilderment. You might find it cute, or slightly annoying, and it gets more and more bizarre -- he's putting credit card details, and packing up the van -- but all is revealed at the end of the spot. Keep watching for the denouement-- which, if you're a parent, might make you well up just a tiny bit.

The ad is by Buzzman, and was directed by Didier Barcelo at Henry. It's airing on French TV and online.