Nike Football : My Time is Now

The next wave.

Published On
May 17, 2012

Editor's Pick

W+K London's "My Time is Now" is Nike Football's epic campaign for the 2012 European championship this summer. The cornerstone is a three-minute film, featuring "the next wave" of players, like Neymar, M'Vila and Gotze -- and more. While the film opens on a soccer match between France and Holland, the action is suddenly taken over by wave upon wave of soccer-mad young players who are eager to make their mark on the soccer world. The young players are the folks from "The Chance," Nike's scouting mission to find 100 potential soccer champions from 50 countries.

Other big name athletes cameos include Wesley Sneijder, Mesut Ozil and Danny Welbeck, while LeBron James also makes a quick appearance. The fast-paced, detailed film is a joy to watch, and is reminiscent in complexity of 'Write the Future.'

The film also unveils the new Nike "Clash Collection" boots, which the players wear.

And of course, there's more. The interactive version of the film, found on the Nike Football YouTube channel, lets you go through "hidden tunnels." Click on different names as the film progresses to get a deeper look at some of the athletes and their inspirations.


May 18, 2012
Brand :
Nike Football
Client :
Nike Football
Agency :
Wieden & Kennedy-London
Executive Creative Director/Production :
Tony Davidson
Creative Director :
Stuart Harkness
Interactive Creative Lead :
Scott Dungate
Creative :
Ben Everitt
Creative :
Ali Merry
Planning Director/Interactive Strategy Lead :
Graeme Douglas
Creative Planner :
Oscar Powell
Executive Producer :
Dannie Stewart
Producer :
James Guy
Interactive Producer :
Silvan Schreuder
Interactive Producer :
Samara Zagnoiev
Interaction Design/UX Consultant :
Dan Hon
Executive Creative Director/Production :
Duan Evans
Client Partner :
Geoff Northcott
Creative Director :
Phil Haworth
Associate Creative Director :
Davor Krvavac
Planning Director :
Dan Hill
Creative Planner :
Ben Taylor
Copywriter :
Tom Reed
Senior Designer :
Neil Gurr
Designer :
Andreas Levin
Associate User Experience Architect :
Zac Best
Social Media Executive :
Dan Jones
Social Media Editor :
Sherief Younis
Director :
Adam Berg
Production Company :
Production Company :
Stink Studios
Additional :
Executive Creative Director/Production :
Gabriel Gaultier
Copywriter :
Dimitri Lucas
Art Director :
Gregory Ferembach
TV Production :
Anne Mascorda
TV Production :
Xavier Favre

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