Houses 'sing' to Tom Jones in this delightfully silly spot for a home improvement website
Ad by W&K London promotes MyBuilder.com
Jan 14, 2020
Houses "sing" about their need for a good builder in a delightfully silly new spot for home improvement website MyBuilder.com.
In the ad, by Wieden & Kennedy London, director Noah Harris uses traditional puppeteering and animation techniques to make the facades of houses—plus an electrical socket and a basin full of dirty water, appear to be singing along to the Tom Jones classic "Delilah," which is transformed into a chorus of “My my my MyBuilder."
"As soon as we heard the idea of homes singing their recommendation of MyBuilder to such an iconic tune, we were sold," said Glenn Orchard, Chief Marketing Officer at MyBuilder, in a statement. "It’s a really entertaining tribute to the quality of the MyBuilder business and our fantastic tradespeople. Once you’ve heard that chorus it’s very hard to get it out of your head.”