Houses 'sing' to Tom Jones in this delightfully silly spot for a home improvement website

Ad by W&K London promotes MyBuilder.com

Published On
Jan 14, 2020

Editor's Pick

Houses "sing" about their need for a good builder in a delightfully silly new spot for home improvement website MyBuilder.com.

In the ad, by Wieden & Kennedy London, director Noah Harris uses traditional puppeteering and animation techniques to make the facades of houses—plus an electrical socket and a basin full of dirty water, appear to be singing along to the Tom Jones classic "Delilah," which is transformed into a chorus of “My my my MyBuilder."

"As soon as we heard the idea of homes singing their recommendation of MyBuilder to such an iconic tune, we were sold," said Glenn Orchard, Chief Marketing Officer at MyBuilder, in a statement. "It’s a really entertaining tribute to the quality of the MyBuilder business and our fantastic tradespeople. Once you’ve heard that chorus it’s very hard to get it out of your head.”

Credits

Date
Jan 14, 2020
Client:
MyBuilder.com
Creative:
Ruby Norman-Curran
Creative:
Francesca van Haverbeke
Creative:
Anne-Grit Maier
Executive Creative Director:
Tony Davidson
Account Director:
Amy Kilty
Account Manager:
Alice Gardiner
Chief Strategy Officer:
Ben Armistead
Planner:
Rory Foster
Comms Planning Director:
Lee Ramsay
TV Producer:
Natasha Johnson
Motion Graphics:
Mark Gilligan
Business Affairs:
Helena Tomas
Production Company:
Agile Films
Director:
Noah Harris
Production Company Producer:
Emma Bewley
Director of Photography:
Theo Garland
Editorial Company:
Stitch
Editor:
Max Windows
Sound Company:
String & Tins
Sound:
Joe Wilkinson
Post:
Agile Films
Grade:
Jason Wallis
Grade:
ETC
Music Company:
Mr Pape
Agency:
Wieden & Kennedy-London

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