Lincoln : MyDream.tv
Lincoln and interactive agency Kirt Gunn & Associates shared a simple dream: to inspire car-owners to achieve dreams of their own. To make that dream come true, they worked with Y&R/New York and Wunderman/Detroit to create MyDream.tv, an onli
Published On
Feb 14, 2007

Editor's Pick
Lincoln and interactive agency Kirt Gunn & Associates shared a simple dream: to inspire car-owners to achieve dreams of their own. To make that dream come true, they worked with Y&R/New York and Wunderman/Detroit to create MyDream.tv, an online social network built around 25 documentary short films that depict real people bringing lifelong goalslike building a dream house, climbing a mountain or making an independent filmto fruition. "It's really the fundamental principle behind the American ideal: that you should be able to do anything you want to," says KGA principal Kirt Gunn. "We felt it was an idea that an American automaker like Lincoln could own with some integrity." Casting and shooting for all 25 films was completed in about a month, and the website also features an assortment of community tools that allow visitors to share resources and connect with like-minded dreamers. "This was our first shot at creating a social network, and since about 90% of them don't take off, we were a bit scared," says Gunn. "But the activity has been strong, and we have many more participants than we expected."
Credits
- Date
- Feb 14, 2007
- Executive Creative Director :
- Kirt Gunn
- Creative Director :
- Nat Whitten
- Copywriter :
- Ed Herbstman
- Copywriter :
- Nat Whitten
- Digital :
- Karen Ingram
- Director :
- Michael Epstein
- Director :
- Rich Wafer
- Executive Producer :
- Greg Schultz
- Executive Digital Producer :
- Gregory Lofaro
- Executive Creative Director :
- Lance Paull
- Executive Creative Director :
- Fred Stafford
- Digital Creative Director :
- Kevin McElroy
- Client :
- Lincoln
- Group Creative Director :
- Stuart O'Neil
- Agency :
- Y&R Brands and Wunderman Detroit
- Production Company :
- Kirt Gunn & Associates
- Brand :
- Lincoln
Need a credit fix? Contact the Creativity Editors
Project Type
Related work

Lincoln: Breathtaking Lincoln ad takes the Navigator to the moon

Lincoln: Meditate with Matthew McConaughey, courtesy of Lincoln and Calm

Lincoln: Matthew McConaughey's latest weird LIncoln Spot uses a cue ball as a prop
