Viral Medium : MyIphoneEvolution
Don't call it a comeback, viral's been here for years. At least that's what Viral Medium, an LA-based subsidiary of Interactive Art Services, is preaching with its latest branding/promotional effort dubbed &
Published On
Jun 14, 2007
Editor's Pick
Don't call it a comeback, viral's been here for years. At least that's what Viral Medium, an LA-based subsidiary of Interactive Art Services, is preaching with its latest branding/promotional effort dubbed "<a href="http://www.myiphoneevolution.com/" target="_blank">My iPhone Revolution</a>." While Apple isn't exclusively involved, per se, that hasn't stopped the LA-based outfit from promoting itself by creating a video contest based around the hotly anticipated product.
As the information on the homepage states, "iPhone Revolution" invites budding filmmakers to make their own 2 ½ minute video that's themed around Apple's latest innovation—special effects, great script, cast and all.
<br /><br />
While infringement issues come into question, Viral Medium insists this is merely a brand awareness effort that it hopes will show potential clients the potency of viral campaigns. Besides, the company says, it's capitalizing on the creative, user-generated leeway spawned by sites like YouTube, etc.
As the information on the homepage states, "iPhone Revolution" invites budding filmmakers to make their own 2 ½ minute video that's themed around Apple's latest innovation—special effects, great script, cast and all.
<br /><br />
While infringement issues come into question, Viral Medium insists this is merely a brand awareness effort that it hopes will show potential clients the potency of viral campaigns. Besides, the company says, it's capitalizing on the creative, user-generated leeway spawned by sites like YouTube, etc.
Credits
- Date
- Jun 14, 2007
- Creative Director :
- Scott Ownbey
- Digital Illustrator :
- Nathan Lumm
- Digital Illustrator :
- James Nelms
- 3D Animation :
- Isaac Kalsky
- 3D Animation :
- Anthony Porco
- 3D Animation :
- Nick Raftis III
- 3D Animation :
- Ken Mohr
- Web Design :
- Gabriel Correa
- Programming :
- Antolin Partidas
- Client :
- ViralMedium
- Brand :
- Viral Medium
Need a credit fix? Contact the Creativity Editors
Project Type