Retirees -- An Endangered Species?

A Soon to Be Extinct Species Appears at The Australian Museum

Published On
Mar 19, 2014

Editor's Pick

The National Australian Bank and Australian asset and wealth management company MLC have tapped Clemenger BBDO Melbourne for a campaign to save retirement from extinction. "Let's Save Retirement" involves an unusual "exhibition" at The Australian Museum, which showcases retirees at leisure -- fishing, hiking and cycling -- in live action natural history-themed dioramas, to drive home how important it is for Australians to starts saving now for their post-employment lives.

According to NAB Chief Marketing Officer Sandra de Castro in a statement, the campaign was inspired by the country's approximately $1 trillion retirement savings gap, coupled with the fact that Australians are living longer, healthier lives.

Outside of the exhibit, an interactive version of which can be seen at saveretirement.com.au, the campaign will include a TV spot debuting this weekend.

Credits

Date
Mar 19, 2014
Brand:
NAB/MLB
Client:
NAB/MLB
Chairperson:
James McGrath
Creative Director:
Jim Ingram
Creative Director:
Ben Couzens
Senior Creative:
Luke Thompson
Senior Creative:
Clark Edwards
Managing Partner:
Lee Simpson
Executive Planing Director:
Paul Rees Jones
Creative Planner:
Matthew Kingston
Executive Producer:
Sonia Von Bibra
Head of Print Production:
Sharon Adams
Director, Digital:
Roger Box
Interactive Creative Director:
Ben Keenan
Senior Digital Analyst:
Nathan Rogers
Senior Digital Producer, Wesbite:
Louise Sergent
Senior Digital Producer, Banners:
Victoria Strike
Technical Lead:
Daniel Zabinskas
Promotion:
Traffik
PR:
Access PR
Director:
Steve Rogers
Director:
James Dive (The Glue Society)
Product Designer:
Steven Jones Evans
DOP/Cinematographer:
Peter James
DOP/Cinematographer:
Rob Marsh
Editor:
Alexandre de Franceschi
Editor:
Sam Coates
Flame Artist:
Justin Bromley (Fin Design)
Music Company:
Karl Richter (Level Two Music)
Photographer:
Michael Corridore (Samiam Management)
Post Production Company:
The Editors, Fin Design
Executive Producer:
Michael Ritchie
Executive Producer:
Pip Smart
Head of Projects:
Josh Mullens
Line Producer:
Ian Iveson
TV Production Company:
Revolver
Activation Production Company:
Will O Rourke
Casting:
Peta Einberg
Casting:
Danny Long Casting
Sound Designer/Engineer:
Paul LeCouter
Sound House:
Flagstaff
Agency:
Clemenger BBDO-Melbourne

Need a credit fix? Contact the Creativity Editors

Project Type