ESPN : The Name

Featuring Michael Jordan.

Published On

Apr 15, 2012

Editor's Pick

W+K New York continues ESPN's 'It's Not Crazy, It's Sports,' with another hilarious commercial that follows Michael Jordan, a man who has nothing of the basketball star's super attributes except the name. Biscuit's Tim Godsall directs.

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Credits

Date: Apr 16, 2012

Brand :: ESPN

Client :: ESPN

Agency :: Wieden & Kennedy - New York

Director :: Tim Godsall

Executive Creative Director/Production :: Scott Vitrone

Executive Creative Director/Production :: Ian Reichenthal

Creative Director :: Stuart Jennings

Creative Director :: Brandon Henderson

Copywriter :: Dave Canning

Copywriter :: Lauren Costa

Art Director :: Cyrus Coulter

Head of Content Production :: Lora Schulson

Executive Producer :: Temma Shoaf

Producer :: Kelly Dage

Brand Strategist :: Jason Gingold

Business Affairs Director :: Sara Jagielski

Production Company :: Biscuit

Managing Director :: Shawn Lacy

Executive Producer :: Holly Vega

Line Producer :: Rick Jarioura

Director, Photography :: Bryan Newman

Editorial Company :: Mackenzie Cutler

Editor :: Ian MacKenzie

Post Producer :: Sasha Hirschfeld

Editorial Assistant :: Nick Divers

Visual Effects Company :: Schmidgital

Visual Effects/Lead Flame Artist :: Jimmy Hayhow

Telecine Company :: CO3

Colorist :: Tom Poole

Mix Company :: Mackenzie Cutler

Mixer :: Sam Shaffer

Song :: Human Worldwide

Need a credit fix? Contact the Creativity Editors

Project Type

Video