ESPN : The Name

Featuring Michael Jordan.

Published On
Apr 15, 2012

Editor's Pick

W+K New York continues ESPN's 'It's Not Crazy, It's Sports,' with another hilarious commercial that follows Michael Jordan, a man who has nothing of the basketball star's super attributes except the name. Biscuit's Tim Godsall directs.


Apr 16, 2012
Brand :
Client :
Agency :
Wieden & Kennedy - New York
Director :
Tim Godsall
Executive Creative Director/Production :
Scott Vitrone
Executive Creative Director/Production :
Ian Reichenthal
Creative Director :
Stuart Jennings
Creative Director :
Brandon Henderson
Copywriter :
Dave Canning
Copywriter :
Lauren Costa
Art Director :
Cyrus Coulter
Head of Content Production :
Lora Schulson
Executive Producer :
Temma Shoaf
Producer :
Kelly Dage
Brand Strategist :
Jason Gingold
Business Affairs Director :
Sara Jagielski
Production Company :
Managing Director :
Shawn Lacy
Executive Producer :
Holly Vega
Line Producer :
Rick Jarioura
Director, Photography :
Bryan Newman
Editorial Company :
Mackenzie Cutler
Editor :
Ian MacKenzie
Post Producer :
Sasha Hirschfeld
Editorial Assistant :
Nick Divers
Visual Effects Company :
Visual Effects/Lead Flame Artist :
Jimmy Hayhow
Telecine Company :
Colorist :
Tom Poole
Mix Company :
Mackenzie Cutler
Mixer :
Sam Shaffer
Song :

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