ESPN : The Name

Featuring Michael Jordan.

Published On
Apr 16, 2012

Editor's Pick

W+K New York continues ESPN's 'It's Not Crazy, It's Sports,' with another hilarious commercial that follows Michael Jordan, a man who has nothing of the basketball star's super attributes except the name. Biscuit's Tim Godsall directs.

Credits

Date
Apr 16, 2012
Brand:
ESPN
Client:
ESPN
Agency:
Wieden & Kennedy-New York
Director:
Tim Godsall
Executive Creative Director/Production:
Scott Vitrone
Executive Creative Director/Production:
Ian Reichenthal
Creative Director:
Stuart Jennings
Creative Director:
Brandon Henderson
Copywriter:
Dave Canning
Copywriter:
Lauren Costa
Art Director:
Cyrus Coulter
Head of Content Production:
Lora Schulson
Executive Producer:
Temma Shoaf
Producer:
Kelly Dage
Brand Strategist:
Jason Gingold
Business Affairs Director:
Sara Jagielski
Production Company:
Biscuit
Managing Director:
Shawn Lacy
Executive Producer:
Holly Vega
Line Producer:
Rick Jarioura
Director, Photography:
Bryan Newman
Editorial Company:
Mackenzie Cutler
Editor:
Ian MacKenzie
Post Producer:
Sasha Hirschfeld
Editorial Assistant:
Nick Divers
Visual Effects Company:
Schmidgital
Visual Effects/Lead Flame Artist:
Jimmy Hayhow
Telecine Company:
CO3
Colorist:
Tom Poole
Mix Company:
Mackenzie Cutler
Mixer:
Sam Shaffer
Song:
Human

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Project Type