Netflix Drops 'Lines' of Coke in Bathrooms to Promote 'Narcos' Season Three
Media Reflects Where the Product Was Used
Editor's Pick
Netflix's "Narcos" is highlighting its Season 3 storyline, which tells the story of the rise and fall of cocaine kings the Cali Cartel, with a guerilla marketing campaign designed to grab people's attention in exactly the kind of locations they'd be likely to use coke -- bathrooms.
The creative, by Doner L.A., consists of stickers featuring rolled-up bills dusted with coke residue. They appear in locations where unknowing Cali Cartel customers may have sniffed away in the1990s: the bathrooms of bars and clubs in Los Angeles, Chicago, New York and Miami.
The ads continue previous seasons' fact-based campaigns and utilize statistics to illustrate the Cali Cartel's massive scale of operations, power and wealth -- for example, every three hours, the Cali Cartel made $917,000, and how in 1995, the Cali Cartel earned more than Pablo Escobar and any of that year's Fortune 500 Companies.
It's certainly an eye-catching way to generate buzz around a show -- or should that be nose-catching? Meanwhile, we hear that some of the executions have proved so popular they've already gone missing from their locations.
Credits
- Date
- Sep 08, 2017
- Brand :
- Netflix
- Client :
- Netflix
- Agency :
- Doner-Los Angeles
- Executive Vice President, Chief Creative Officer :
- Jason Gaboriau
- Design Director :
- Drew Brooks
- Creative Director :
- Drew Brooks
- Creative Director :
- Michael Cessario
- Art Director :
- Nomin Boutchard
- Copywriter :
- Lucas Nelson
- Vice President, Brand Leader :
- Sara Schwartz
- Brand Leader :
- Matt Phillips
- Producer :
- Britta Couris
- Print Production :
- Doug Thompson
- Art Production Supervisor :
- Kathryn Lyons-Urbanek
Need a credit fix? Contact the Creativity Editors
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