Netflix Dropped a Creepy Meta Preview of 'Narcos' Season 2 on Facebook Live
You're Making Pablo Escobar Very, Very Mad
Editor's Pick
Yesterday, Netflix "Narcos" fans got a hit of the upcoming Season 2 when it dropped an episode into a Facebook Live stream -- but with a bit of spook thrown in.
The trailer begins with a very meta opening, as we see a pair of DEA agents encountering what appears to be a big stash. But it turns out it's the season's first episode, which they proceed to broadcast on Facebook Live.
But for viewers, it's not a complete score. About 11 minutes into the show, during a particularly steamy scene, its protagonist, drug kingpin Pablo Escobar, pulls the plug on it all, challenging viewers: "You think you can steal from me? What do you know about stealing? Fucking rat."
The idea was created out of Alma DDB, whose previous efforts for the show included a Narcopedia to bring the audience up to speed as well as Spanish lessons on Facebook and Twitter.
Credits
- Date
- Aug 26, 2016
- Brand :
- Netflix
- Client :
- Netflix
- Agency :
- Alma
- Chairperson :
- Luis Miguel Messianu
- Chief Executive Offier :
- Luis Miguel Messianu
- Co-President :
- Alvar Suol
- Creative Director :
- lu La Lueta
- Associate Creative Director :
- Bea Torres Marin
- Associate Creative Director :
- Gabriel Ferrer
- Associate Creative Director :
- Luis Aguilera
- Associate Creative Director :
- Gabe Reyes
- Vice President, Digital :
- Mike Sotelo
- Digital Strategy :
- Carly Sutherland
- Digital Strategy :
- Alex Blasser
- Digital Content Manager :
- Samantha Lemoine
- Digital Content Manager :
- Gabriela Benitez
- UX Designer :
- Kenneth Robinson
- Executive Producer :
- Allan Rivera
- Executive Producer :
- Jorge Espinosa
- Editor :
- Rick Morales
- Senior Print Production Manager :
- Mimi Cossio
- Account Executive :
- Cristina Lage
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