ESPN : Nascar 2012 Brad Keselowski

Nothing is harder than winning.

Published On
Aug 16, 2012

Editor's Pick

ESPN's "Nothing Beats First Place" campaign out of Wieden & Kennedy NY continues with NASCAR star Brad Keselowski, who finds himself in a series of situations that are incredibly absurd and incredibly difficult. But he knows that nothing is harder than winning, not even a press conference with a room full of psychiatrists. Watch for some brilliantly constructed scenarios, and think about how much harder your life could be.

Credits

Date
Aug 16, 2012
Brand:
ESPN
Client:
ESPN
Agency:
Wieden & Kennedy-New York
Executive Creative Director:
Ian Reichenthal
Executive Creative Director:
Scott Vitrone
Creative Director:
Brandon Henderson
Creative Director:
Stuart Jennings
Copywriter:
Nick Kaplan
Art Director:
Jeff Dryer
Producer:
Orlee Tatarka
Agency Head of Content:
Lora Schulson
Executive Producer:
Temma Shoaf
Director:
Matt Aselton
Production Company:
Arts & Sciences
Executive Producer:
Marc Marrie
Line Producer:
Eric Sedorovitz
Director, Photography:
Peter Donahue
Editor:
Ian MacKenzie
Editorial Company:
Mackenzie Cutler
Assistant Editor:
Nick Divers
Assistant Editor:
Kristy Faris
Post Executive Producer:
Sasha Hirschfeld
Visual Effects Company:
Schmigital
Executive Producer:
Sasha Hirschfeld
Lead Flame Artist:
Jim Hayhow
Flame Artist:
Joseph Miller
Sound Designer:
Sam Shaffer
Mix Company:
Mackenzie Cutler
Mixer:
Sam Shaffer

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Project Type