Levi's : National Ballet

Dancing in jeans.

Published On
Apr 09, 2012

Editor's Pick

Tribal DDB Korea debuts a new campaign for Levi's in Korea centered around the 'stretchability' of its jeans. The agency partnered with the Korea National Ballet and used two dancers to film a beautifully choreographed ballet piece -- all in Levi's jeans.

The short film is set in Seoul, with each scene filmed in a different area of the city, featuring a different outfit. On the Web site, users can pause the film to click through to the outfit that the dancers are sporting. There's also a section of the site where you can learn more about the dancers and challenge yourself to ballet related trivia.

Credits

Date
Apr 10, 2012
Brand:
Levi's
Client:
Levi's
Executive Creative Director/Production:
Adrian An
Creative Director:
Tim Paradise
Copywriter/Art Director:
Nahil Kang
Copywriter/Art Director:
Tim Paradise
Producer:
Say-Hwan Kim
Agency:
Tribal DDB Korea Group

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Project Type