National Geographic points a wheelchair-bound Syrian refugee's eyes to the sky
Ad from 72andSunny documents the story of aspiring space explorer Nujeen Mustafa
Editor's Pick
Nujeen Mustafa, a refugee with cerebral palsy who made the arduous trek from Syria to Germany in a wheelchair, stars in a new spot for National Geographic from 72andSunny Los Angeles.
Though she had no formal schooling due to her condition, Mustafa learned English from American soap operas. When ISIS and Kurdish forces began fighting in her small town, she fled for Europe, pushed in her chair by her eldest sister. The 90-second spot presents a much-shortened version of the journey, along muddy tracks, cobblestone streets and across the Mediterranean in a rubber raft--which resulted in the now-famous photos of her arrival in Greece and worldwide attention, due in large part to her cheery disposition. Asked whether she had been afraid on the water, she replied, “No, I enjoyed it. I have never been on a boat before. It was very beautiful. I didn’t know if I was going to live or die, but thank God we are here.”
That same optimism is at the fore in the NatGeo spot. She experiences the small joys of the journey, sights, smells and tastes. Since her arrival in Europe, Mustafa has finally begun attending school. She’s given Ted Talks, and her story was penned by the same journalist who wrote Pakistani girls-rights activist Malala Yousafzai’s biography.
But through it all, Mustafa’s goal hasn’t changed. Like so many kids who have watched National Geographic images, she still wants to be an astronaut.
Credits
- Date
- Dec 03, 2018
- Client :
- National Geographic
- Agency :
- 72andSunny
- Production Company :
- Pulse Films
- Director :
- Reed Morano
- Editorial :
- Cut+Run
- Editorial :
- Hecho Studios
- Finishing :
- Jogger
- Music Production :
- Human Worldwide
- Executive Producer/ Creative Director :
- Kelly Bayett
- Sound Designer :
- Morgan Johnson
- Sound Company :
- Barking Owl
Need a credit fix? Contact the Creativity Editors