CareerBuilder.com : National Gruntledness Index

So how do you like your job? Well, if you're not sure, head on over to Wieden + Kennedy, Portland's site for Careerbuilder.com, which gives your professional life a numerical value based on its "Gruntledness Index.&a

Published On
Feb 25, 2008

Editor's Pick

So how do you like your job? Well, if you're not sure, head on over to Wieden + Kennedy, Portland's site for Careerbuilder.com, which gives your professional life a numerical value based on its "Gruntledness Index."

After selecting from a variety of backing music including jazz-funk and celtic hip-hop, visitors can measure themselves with a personal gruntledness index, or PGI, which is a graphically-enhanced series of cheeky queries that range from how much you make an hour to your preferred after-work activity and even the type of coffee you drink. After all is said and done, the index tallies up a percentage on how "gruntled" you are. And if you're so inclined, a national gruntledness index is provided that breaks down percentages depending on industry and region, letting one know how they stack up against the rest of the national labor force. 

As an added bonus, one can also BCC the email address [email protected],  type in something self-congratulatory and send if off to co-workers for some bonafied positive reinforcement.

Credits

Date
Feb 25, 2008
Client:
CareerBuilder.com
Agency:
Wieden & Kennedy-Portland
Executive Creative Director:
Steve Luker
Executive Creative Director:
Jelly Helm
Creative Director:
Mark Fitzloff
Creative Director:
Monica Taylor
Creative Technology Director:
Jordi Martinez
Director, Content Production:
Bill Davenport
Copywriter:
Valdean Klump
Art Director:
Nik Daum
Interactive Designer:
Shaun Sundholm
Executive Interactive Producer:
Marcelino J. Alvarez
Content Producer (Broadcast):
Jeff Selis
Creative Development Partner:
Code & Theory
Executive Interactive Director:
Dan Gardner
Interactive Producer:
Bobby Fitzpatrick
Developer:
Peter Bikis
Interactive Designer:
Aaron Feiger
Sound Design:
Manhattan Transfer
Sound Producer:
Nadia Bowen
Sound Designer:
Eric Williamson
Brand:
CareerBuilder.com

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