These mortgage ads with real-life retirees put a new spin on later life
VCCP campaign for Nationwide promotes products for over 55s
Jan 10, 2020
Real-life retirees have unscripted conversations about life after retirement in a new campaign from the U.K.'s Nationwide Building Society, promoting its mortgage products for those over 55.
The campaign, created by VCCP with films directed by Greta Wynn Davis at VCCP Kin, sees them discuss issues such as whether retirement is all about going on cruises or helping out in the community, as well as whether they should leave everything to the kids or simply have the freedom to be themselves.
It's an authentic way to touch on the topic of retirement without being patronizing, while also getting across the product message. Nationwide launched a suite of three Later Life mortgage products last year, and claims it was the first U.K. mainstream lender to specifically offer a comprehensive package for this market.