These mortgage ads with real-life retirees put a new spin on later life

VCCP campaign for Nationwide promotes products for over 55s

Published On
Jan 10, 2020

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Real-life retirees have unscripted conversations about life after retirement in a new campaign from the U.K.'s Nationwide Building Society, promoting its mortgage products for those over 55.

The campaign, created by VCCP with films directed by Greta Wynn Davis at VCCP Kin, sees them discuss issues such as whether retirement is all about going on cruises or helping out in the community, as well as whether they should leave everything to the kids or simply have the freedom to be themselves.

It's an authentic way to touch on the topic of retirement without being patronizing, while also getting across the product message. Nationwide launched a suite of three Later Life mortgage products last year, and claims it was the first U.K. mainstream lender to specifically offer a comprehensive package for this market. 

It forms part of the company's wider "Voices Nationwide" campaign, which aims to celebrate people’s lives and stories in their own words.



Jan 10, 2020
Client :
Nationwide Building Society
Agency :
Deputy ECD :
Jim Thornton
Creative Director :
Laura Muse
Creative Team :
Aly Golani
Creative Team :
Emma Jackson
Agency Producer :
Greta Wynn Davies
Production Manager :
Joseph Fathers
Production Assistant :
Hope Sutherland
Media Agency :
Media Planner :
Rachel D’Cunha
Media Planner :
Vicki Wheatland
Production Company :
Director :
Greta Wynn Davies
Producer :
Greta Wynn Davies
Post Production :
VCCP Kin Post
Editor :
Brad Baraud
Sound Design :
Andy Humphreys
Sound Design :
Bark Soho
Colorist :
Lewis Crossfield
Color :
Time Based Arts
Business Director :
Hannah Fitz-Gerald
Account Director :
Sian Richards
Account Manager :
Ben Mallins
Senior Planner :
Ross Nicolson
Planning Director :
Gethin James

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