Food Industry Is Lying To You, Warns Organics Non-Profit In Online Spots

Alex Bogusky Acted As Creative Advisor On Public Education Campaign

Published On
Feb 20, 2014

Editor's Pick

Alex Bogusky worked as creative advisor on this campaign for Organic Voices, a non-profit organization supported by brands including Annie's, Nature's Path, Organic Valley and Stonyfield. It aims to help consumers understand the difference between products labeled organic and those that are labeled as "natural", by exposing some of the marketing that companies use to confuse consumers. The message is conveyed in a series of videos created by Humanuat, purporting to be from the "False Advertising Industry" and fronted by a slick adman in a suit who reveals some of the tactics used by the food industry. The videos are hosted on Only Organic's website and will be supported by social media.


Feb 20, 2014
Agency :
Brand :
Only Organic
Client :
Only Organic
Creative Advisor :
Alex Bogusky
Creative Director :
David Littlejohn
Copywriter :
David Littlejohn
Copywriter :
Jason Corbin
Art Director :
Stephanie Gelabert
Art Director :
Chad Harris
Production Company :
Fancy Rhino
Director :
Daniel Jacobs
Producer :
Katie Nelson
Production Designer :
Chad Harris
DOP/Editor :
Andrew Aldridge
Music Company :
Skypunch Studios
Composer :
Carl Cadwell
Media Agency :

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