The Nature Conservancy has created a virtual reality experience designed to educate the tech community about the dangers to wildlife from tuna fishing practices.
The film, narrated by actor Kieran Culkin, was created by MPC's VR division and takes the viewer on a journey through huge scale gallery spaces where they can see the problems of tuna fishing in the Western and Central Pacific ocean -- for example, the risk of killing vulnerable species like sharks and turtles. While it can be seen as a 360 video on Google Chrome, it launches as an Oculus Rift experience at a Conservancy-hosted influencer event in San Francisco today.
It's part of a campaign named "This Is Our Future" which was conceived to capture the imagination of the tech community, a new audience for the Conservancy, with the aim of encouraging them to find solutions to world problems using their knowledge, influence and networks. Ambassadors for the campaign include Matt Idema from Facebook, engineer Tray Chao, Anthony Goldbloom from Kaggle and cultural influencer and artist Yosi Sergant.