Kobe Bryant Pranks Shaquille O'Neal in Spot for 'NBA2K18'

O'Neal is Latest Cover Athlete, But He's Not the First

Published On
May 08, 2017

Editor's Pick

In a new spot for the NBA2K18 video game, Shaquille O'Neal gets pranked by an old teammate: Kobe Bryant.

The ad, directed by Caviar's Neal Brennan for CP&B LA, sees O'Neal giving a press conference to say how honored he is to be featured on the cover of the NBA 2K18 Legend Edition. He thanks his teachers, coaches, parents and the like -- and then starts to thank Bryant.

Turns out Kobe is literally rewriting the script for the autocue, and it turns into a speech about him ("he's so awesome and handsome and has really nice natural teeth").

Credits

Date
May 08, 2017
Brand:
NBA 2K
Client:
NBA 2K
Agency:
Crispin Porter & Bogusky-Los Angeles
Vice President/Chief Creative Officer:
Kevin Jones
Creative Director:
Jeff Dryer
Vice President, Director, Video Production:
Kate Hildebrant
Integrated Producer:
Jake Burnett
Music Supervisor:
Andy Hamm
Vice President, Managing Director:
Ryan Skubic
Content Supervisor:
Jake Welch
Vice President/Executive Business Affairs Manager:
Rebecca Williams
Junior Business Affairs Manager:
Taylor Tsuji
Project Manager:
David Rowe
Production Company:
Caviar
Director:
Neil Brennan
Line Producer:
Luke Thomlinson-Clark
Director, Photography:
Christophe Lanzenberg
Editorial Company:
Cosmo Street
Editor:
Lawrence Young
Assistant Editor:
Thomas Rickert
Post Producer:
Dre Krichevsky
Post Producer:
Sean Vadas
Post Production:
Method Studios LA
Flame Artist:
Wensen Ho
Mix Company:
Beacon Street Studios
Audio Engineer:
Rommel Molina
Color Design:
Company 3 LA
Colorist:
Sean Coleman
Music:
Beacon Street Studios
Music Executive Producer:
Leslie DiLullo

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Project Type