NBA : BIG Color

The sweet sounds of basketballs.

Published On
Nov 21, 2012

Editor's Pick

Christmas Day uniforms are now available at the NBA store, and the presumably non-musically inclined (they'd be asked to sing otherwise) Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson are here to tell you about it -- the best way they know how. The group dribbles basketballs in a seemingly haphazard melody that later settles down to become a recognizable Christmas classic, in this commercial out of Goodby, Silverstein & Partners.

The spot will air during Wednesday's NBA games right before Black Friday. It uses a "basketball as instrument" idea we've seen before, in a way. Remember Wieden's awesome Nike "Freestyle," directed by Paul Hunter? The random sounds emerging into something familiar also reminds us of Volkswagen and Deutsch LA's pre-Super Bowl teaser, "The Bark Side," which used doggie woofs to create The Death March.

David Beckham has also cashed in on the sports-plus-music trend, via this Cheil USA/Samsung spot that featured the soccer player kicking balls onto a wall of drums to make some music.

Credits

Date
Nov 21, 2012
Brand:
NBA
Client:
NBA
Agency:
Goodby Silverstein & Partners
Creative Director:
Nick Klinkert
Creative Director:
Marty Senn
Art Director:
Nick Luckett
Associate Creative Director, Copywriter:
Pete Harvey
Director, Broadcast Production:
Cindy Fluitt
Executive Producer:
Tod Puckett
Producer:
Stephanie DeNatale
Executive Vice President, Marketing:
Jamie Gallo
Production Company:
Park Pictures
Executive Producer:
Mary Ann Marino
Producer:
Ron Cosentino
Director/Director, Photography:
Michael FitzMaurice
Production Design:
Bruce Shibley
Editorial Company:
eLevel Films
Editor:
Erik Johnson
Assistant Editor:
Quinn Moticka
Producer:
Ana Orrach
Sound Design/Mixing Company:
eLevel Films
Audio Engineer:
Dave Baker
Music Company:
eLevel Films
Composer:
Nic Dematteo
Motion Graphics Company:
eLevel Films
Creative Director:
Brady Baltezore
Motion Graphics:
Chris Carmichael
Visual Effects Company:
A52
Visual Effects Supervisor:
Patrick Murphy
Lead Flame/Colorist:
Brendan Crockett
Additional 2D:
Stefan Gaillot
Additional 2D:
Richard Hirst
Additional 2D:
Steve Wolf
Additional 2D:
Jesse Monsour
Executive Producer:
Megan Meloth
Visual Effects Producer:
Jamie McBriety

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Project Type