Mentos : Negative Tweet Eliminator
Get out of my feed.
Published On
Oct 28, 2011
Editor's Pick
The Martin Agency offers a positive spin on life with Mentos' new app"The Negative Tweet Eliminator." Housed on Facebook, the app features Dragee, who floats through clouds to eliminate tweets containing negativity such as "Fail," "FML," or "Hate." The app runs in real time.
Credits
- Date
- Oct 28, 2011
- Brand:
- Mentos
- Client:
- Mentos
- Chief Creative Officer:
- John Norman
- Group Creative Director:
- Keith Cartwright
- Associate Creative Director:
- Mike Lear
- Copywriter:
- Mike Lear
- Associate Creative Director:
- Dustin Artz
- Art Director:
- Dustin Artz
- Strategic Planner:
- John Manley
- Strategic Planner:
- Kevin Rothermel
- Agency Broadcast Executive Producer:
- Brett Alexander
- Agency Broadcast Producer:
- Tania Staykova
- Agency Broadcast Junior Producer:
- Marlena Villery
- Agency Digital Executive Producer:
- Lalita Koehler
- Agency Digital Producer:
- Travis Smith
- Video Production Company:
- Radical Media
- Video Production Company:
- Ted Perez + Associates
- Director:
- Rosey
- Director, Photography:
- Tim Pike
- Executive Producer:
- Jim Bouvet
- Producer:
- Barbara Benson
- Interactive Production Company:
- Ted Perez + Associates
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Project Type
