Kraft Mac & Cheese : Negotiator

A child who knows his power.

Published On
Aug 27, 2012

Editor's Pick

Crispin Porter & Bogusky introduces you to the most frightening kid ever: The Negotiator, in this new ad for Kraft's Mac & Cheese Homestyle bowls. While a father roots around in the fridge in the dead of the night, The Negotiator appears, seemingly out of nowhere, to warn: "I wouldn't eat that if I were you." Turns out, he wants to cut a deal.


Aug 28, 2012
Brand :
Kraft Mac & Cheese
Client :
Kraft Mac & Cheese
Agency :
Worldwide Chief Creative Officer :
Rob Reilly
Executive Vice President, Executive Creative Director :
Tony Calcao
Vice President/Executive Creative Director :
Adam Chasnow
Executive Creative Director/Production :
Tom Markham
Vice President/Associate Creative Director :
Matt Talbot
Vice President/Head of Video Production :
Chad Hopenwasser
Integrated Producer :
Julia Lafferty
Production Company :
Epoch Films
Director :
Greg Bell
Executive Producer :
Jerry Solomon
Producer :
Candace Tomarken
Director, Photography :
Bill Pope
Editorial Company :
Plus Productions
Editor :
Nicholas Lofting
Assistant Editor :
Jon Grinberg
Post Production :
Method LA
Lead Compositor :
Aiden Thomas
Graphics and Animation :
Mix Company :
Lime Studios
Audio Engineer :
Rohan Young
Audio Engineer Assistant :
Jeff Malen
Music Company :
JSM Music
Music Executive Producer :
Joel Simon
Composer :
JSM Music
Color Design :
Colorist :
Stefan Sonnenfeld
Content Management Supervisor :
Laura Likos
Content Supervisor :
Eric Forsyth
Content Manager :
Cellan Lehman
Assistant Content Manager :
Jake Welch
Vice President, Director, Business Affairs :
Nancy Espinal
Business Affairs Manager :
Rebecca Williams
Cognitive Anthropologist :
Jeb Tilly
Cognitive Anthropologist :
Omar Quinones
Traffic Manager :
Kelton Wright
Junior Traffic Manager :
Jenna Kotarski
Vice President/Associate Creative Director :
Andrew Lincoln
Tabletop Footage :
SFI Productions
Director/Cameraman :
Jerry Simpson
Executive Producer :
David Nelson

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