Kraft Mac & Cheese : Negotiator
A child who knows his power.
Published On
Aug 27, 2012
Editor's Pick
Crispin Porter & Bogusky introduces you to the most frightening kid ever: The Negotiator, in this new ad for Kraft's Mac & Cheese Homestyle bowls. While a father roots around in the fridge in the dead of the night, The Negotiator appears, seemingly out of nowhere, to warn: "I wouldn't eat that if I were you." Turns out, he wants to cut a deal.
Credits
- Date
- Aug 28, 2012
- Brand :
- Kraft Mac & Cheese
- Client :
- Kraft Mac & Cheese
- Agency :
- CP&B
- Worldwide Chief Creative Officer :
- Rob Reilly
- Executive Vice President, Executive Creative Director :
- Tony Calcao
- Vice President/Executive Creative Director :
- Adam Chasnow
- Executive Creative Director/Production :
- Tom Markham
- Vice President/Associate Creative Director :
- Matt Talbot
- Vice President/Head of Video Production :
- Chad Hopenwasser
- Integrated Producer :
- Julia Lafferty
- Production Company :
- Epoch Films
- Director :
- Greg Bell
- Executive Producer :
- Jerry Solomon
- Producer :
- Candace Tomarken
- Director, Photography :
- Bill Pope
- Editorial Company :
- Plus Productions
- Editor :
- Nicholas Lofting
- Assistant Editor :
- Jon Grinberg
- Post Production :
- Method LA
- Lead Compositor :
- Aiden Thomas
- Graphics and Animation :
- Buck
- Mix Company :
- Lime Studios
- Audio Engineer :
- Rohan Young
- Audio Engineer Assistant :
- Jeff Malen
- Music Company :
- JSM Music
- Music Executive Producer :
- Joel Simon
- Composer :
- JSM Music
- Color Design :
- CO3
- Colorist :
- Stefan Sonnenfeld
- Content Management Supervisor :
- Laura Likos
- Content Supervisor :
- Eric Forsyth
- Content Manager :
- Cellan Lehman
- Assistant Content Manager :
- Jake Welch
- Vice President, Director, Business Affairs :
- Nancy Espinal
- Business Affairs Manager :
- Rebecca Williams
- Cognitive Anthropologist :
- Jeb Tilly
- Cognitive Anthropologist :
- Omar Quinones
- Traffic Manager :
- Kelton Wright
- Junior Traffic Manager :
- Jenna Kotarski
- Vice President/Associate Creative Director :
- Andrew Lincoln
- Tabletop Footage :
- SFI Productions
- Director/Cameraman :
- Jerry Simpson
- Executive Producer :
- David Nelson
Need a credit fix? Contact the Creativity Editors
Project Type
