Kraft Mac & Cheese : Negotiator
A child who knows his power.
Published On
Aug 27, 2012
Editor's Pick
Crispin Porter & Bogusky introduces you to the most frightening kid ever: The Negotiator, in this new ad for Kraft's Mac & Cheese Homestyle bowls. While a father roots around in the fridge in the dead of the night, The Negotiator appears, seemingly out of nowhere, to warn: "I wouldn't eat that if I were you." Turns out, he wants to cut a deal.
Credits
- Date
- Aug 28, 2012
- Brand:
- Kraft Mac & Cheese
- Client:
- Kraft Mac & Cheese
- Agency:
- CP&B
- Worldwide Chief Creative Officer:
- Rob Reilly
- Executive Vice President, Executive Creative Director:
- Tony Calcao
- Vice President/Executive Creative Director:
- Adam Chasnow
- Executive Creative Director/Production:
- Tom Markham
- Vice President/Associate Creative Director:
- Matt Talbot
- Vice President/Head of Video Production:
- Chad Hopenwasser
- Integrated Producer:
- Julia Lafferty
- Production Company:
- Epoch Films
- Director:
- Greg Bell
- Executive Producer:
- Jerry Solomon
- Producer:
- Candace Tomarken
- Director, Photography:
- Bill Pope
- Editorial Company:
- Plus Productions
- Editor:
- Nicholas Lofting
- Assistant Editor:
- Jon Grinberg
- Post Production:
- Method LA
- Lead Compositor:
- Aiden Thomas
- Graphics and Animation:
- Buck
- Mix Company:
- Lime Studios
- Audio Engineer:
- Rohan Young
- Audio Engineer Assistant:
- Jeff Malen
- Music Company:
- JSM Music
- Music Executive Producer:
- Joel Simon
- Composer:
- JSM Music
- Color Design:
- CO3
- Colorist:
- Stefan Sonnenfeld
- Content Management Supervisor:
- Laura Likos
- Content Supervisor:
- Eric Forsyth
- Content Manager:
- Cellan Lehman
- Assistant Content Manager:
- Jake Welch
- Vice President, Director, Business Affairs:
- Nancy Espinal
- Business Affairs Manager:
- Rebecca Williams
- Cognitive Anthropologist:
- Jeb Tilly
- Cognitive Anthropologist:
- Omar Quinones
- Traffic Manager:
- Kelton Wright
- Junior Traffic Manager:
- Jenna Kotarski
- Vice President/Associate Creative Director:
- Andrew Lincoln
- Tabletop Footage:
- SFI Productions
- Director/Cameraman:
- Jerry Simpson
- Executive Producer:
- David Nelson
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Project Type
