Nest's Security Camera Campaign Invites You to Solve Mysterious Happenings

Billboards and Print Ads Lead to Online Videos That Reveal the Truth

Published On
Sep 22, 2016

Editor's Pick

Nest is inviting people to find out how bizarre events unfolded in an integrated campaign for its security cameras, taglined "Mystery Solved."

The campaign, created in-house at Nest, includes print ads that depict strange situations -- such as a car sinking in a swimming pool or a runaway lawmower-- and invite the viewer to go online and check out the video footage of how it happened.

Meanwhile, billboards in Chicago, Denver and San Francisco, via 60 Grit and Lithographix, actually stage the strange events -- one, for example, shows the camera sitting alongside a parachute dangling from a building.

The gist of the message is that, with Nest Cam connected to your phone 24/7, no mystery will ever go unsolved.

Credits

Date
Sep 22, 2016
Brand:
Nest
Client:
Nest
Agency:
In-house
Vice President, Marketing:
Doug Sweeny
Executive Creative Director:
Matteo Vianello
Associate Creative Director:
John Barretto
Art Director:
Colin Bennett
Copywriter:
Josh Stern
Creative Producer:
Andrea Bustabade
Print Producer:
Todd Taylor
Head of Advertising and Engagement:
Gene Willis
Head of Creative Production:
Erik Tomita
Brand Media and Advertising Lead:
Jennifer Wantuch
Content Lead:
Spencer Davis
Director:
Norton
Production Company:
Pet Gorilla
Executive Producer:
Dominic Bernacchi
Head of Production:
Kyle Hill
Producer:
Fuliane Petikyan
Editor:
Mandy Brown
Compositing:
Framestore LA
Sound Design and Mix:
Handsome Sound
Audio Engineer:
Chris Forrest
Photographer:
Ryan Schude
Out of Home Production:
60 Grit
Out of Home Production:
Lithographix

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Project Type