This is what the world would look like if people did half their jobs

First work for real estate startup Nested comes from new agency Neil A. Dawson

Published On
Mar 13, 2020

Editor's Pick

A new campaign for, a real estate startup brand in the U.K., has fun with the idea of people only doing half their jobs. To promote the idea that Nested offers customers a complete package of selling your house and helping you to buy a new property—the spots imagine what would happen if other "givens" in the consumer experience didn't live up to that idea.

In one ad, for example, a restaurant delivers a chicken dish to your table, but hasn't bothered to kill the bird first. There's also an ambulance crew that half delivers the patient to hospital, letting him freewheel the rest of the way in a wheelchair down a step road, and a midwife that walks out halfway through the birth. 

The spots are the first work for the brand from Neil A Dawson & Company, a new agency founded by former BETC London executive creative director Neil Dawson. Johnny Maginn at Rock Hound was the director. The TV spots will be followed up with radio and outdoor in April.

"Nested... have a clear USP which is a wonderful place to start," said Dawson in a statement, “But crucially they also understand the power of creativity and the need for their message to cut through the clutter.”



Mar 13, 2020
Client :
Agency :
Neil A.Dawson
Creative :
Richard Russell
Creative :
Grant Parker
Creative :
Neil Dawson
Creative :
Clive Pickering
Production Company :
Rock Hound
Director :
Johnny Maginn
Producer :
Greg Mills
Producer :
Lucy Hayes
Production Assistant :
Chantal Gold
Post Production :
Big Buoy
Color :
Mark Horrobin
VFX Artist :
Chris Major
Producer :
Katie Gillard
Edit :
Big Chop
Editor :
Matt Felstead
Sound :
Big Kahuna Films
Sound Engineer :
Gurdeep Singh
Designer :
Daniel Todd

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Project Type