This is what the world would look like if people did half their jobs

A new campaign for Nested.com, a real estate startup brand in the U.K., has fun with the idea of people only doing half their jobs. To promote the idea that Nested offers customers a complete package of selling your house and helping you to buy a new property—the spots imagine what would happen if other "givens" in the consumer experience didn't live up to that idea.

In one ad, for example, a restaurant delivers a chicken dish to your table, but hasn't bothered to kill the bird first. There's also an ambulance crew that half delivers the patient to hospital, letting him freewheel the rest of the way in a wheelchair down a step road, and a midwife that walks out halfway through the birth. 

The spots are the first work for the brand from Neil A Dawson & Company, a new agency founded by former BETC London executive creative director Neil Dawson. Johnny Maginn at Rock Hound was the director. The TV spots will be followed up with radio and outdoor in April.

"Nested... have a clear USP which is a wonderful place to start," said Dawson in a statement, “But crucially they also understand the power of creativity and the need for their message to cut through the clutter.”