The Situation:
Cenote is premium tequila that goes deep: pure, refined flavor that’s perfection on it’s own, and mixed in a cocktail? Absolute heaven. So we set out to see what happens when you put tequila this good in the hands some of the world’s greatest Mixologists. We partnered with four Drink Masters from Netflix’s ‘Drink Masters’ and four other world-class Mixologists with outstanding Instagram followings and challenged them to make the most innovative, beautiful and scrumptious cocktails and share them with their discerning audiences.

The Challenge:
To show discerning tequila lovers how Cenote Tequila can turn incredible cocktails into the best-of-the-best cocktails.

The Creative:
The brains behind the booze
To bring this idea to life, we capitalized on the hype surrounding the Netflix series ‘Drink Masters’ and partnered with a few select contestants. We also partnered with some of the finest cocktail creators. We asked them to do what they do best and craft innovative drinks with Cenote tequila, and they did not disappoint.

The Results:
We partnered with 8 creators to create 26 pieces of social content which were uploaded to IG Reels. The campaign boasted a total reach of 584.4k and garnered 1.15 million impressions for the client's social pages.