Netflix's Latest Binge-Watching Offering: A Mega Film Festival

15 Events in Paris Will Cater to Audience Taste

Published On
Sep 23, 2015

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Netflix is offering another way for you to binge watch-- a mega film festival featuring its content of features, television and documentaries.

In France, the company teamed with Ogilvy Paris to create Netflix Fest, a series of 15 out-of-home screenings of the brand's content, curated into special programs tailored to specific audience preferences.

Free to the public, the fifteen shows will take place over five days (October 15-19) in Paris in what the agency describes as "spectacular, amazing, improbably and even illegal" settings, such as an American police car, the Eiffel Tower and an abandoned hospital.

For lovers of romance, there's a romantic film festival, animation fans will also get their own screening, as will horror aficionados (a show featuring the most outrageous death scenes). There will even be a program for cat fanatics.

The event will close with a big screen showing of Netflix's first feature film, "Beasts of No Nation," directed by True Detective's Cary Fukunaga.

Viewers will be able to reserve seats to the events on a dedicated website. See a teaser for the Netflix Fest here.

According to the agency, who worked with event firm WeLoveArt on the project, the festival was inspired by Netflix's own interface. When viewers open it, it reveals the variety of genres they can access, as well as potential content that consumers might like based on their viewing history.

The agency sought to replicate that experience in the real world "in the most immersive way possible." Ogilvy also described it as a reinvention of the typical film festival -- "putting away the old dusty image we have of it."

Credits

Date
Sep 23, 2015
Brand:
Netflix
Client:
Netflix
Agency:
Ogilvy & Mather-Paris
Group Account Director:
Myriam Nouicer
Production Company:
Parallel
Chief Executive Offier:
Philip Heimann
Executive Creative Director:
Baptiste Clinet
Creative Director:
Nicolas Lautier
Creative Idea:
Juana O'Gorman
Creative Idea:
France De Saint Steban
Creative Idea:
Jeremy Claud
Producer:
Antoine Bagot
Producer:
Franois Pha
Producer:
Dominique Engelhardt
Art Buying:
Nejma Tazit
Art Buying:
Laurence Nahmias
Business Director:
Anne-Sophie Carbo
Account Supervisor:
Alix Trinh
Strategic Planning Director:
Alexandra Mimoun
Creative Planner:
Amlie Delacour
Event Production Company:
We Love Art
Production Company:
L'Affreux Bonhomme
Illustrator:
Tyrsa
Illustrator:
Shotopop
Illustrator:
Cruschiform
Illustrator:
Stefan Glerum
Illustrator:
Serial Cut
Illustrator:
Jrmy Schneider
Illustrator:
Stanley Chow
Illustrator:
Thomas Cantoni
Illustrator:
Tobias Hall
Art Director:
Clara Noguier
Copywriter:
Olivier Lelostec

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