Netflix Delivers Punchline to Its 'Joke' Ads in Emmys Commercial
Spot Answered Questions Raised in Billboards Running in L.A. and N.Y.
Editor's Pick
Netflix is extending its "joke" billboards to TV during the Emmy Awards.
Billboards proclaiming "Netflix is a Joke" were seen around Los Angeles and New York earlier this month. They sparked plenty of confusion among commuters and set off a mild social media firestorm before everyone figured out that the campaign wasn't a hit on the streaming giant but an inside job.
Netflix brought the message to TV with a spot that debuted during the Emmys that features some big-name comedians. The commercial shows Dave Chappelle, Ellen DeGeneres, Chris Rock and Jerry Seinfeld joining Netflix original series "Stranger Things," "Orange is the New Black," The Crown" and "House of Cards."
The 30-second ad, created by the Los Angeles-based agency Battery, was directed by comedian Neal Brennan.
Credits
- Date
- Sep 18, 2017
- Brand :
- Netflix
- Client :
- Netflix
- Director :
- Neal Brennan
- Agency :
- Battery
- Chief Executive Offier/Co-Founder :
- Anson Sowby
- Chief Creative Officer/Co-Founder :
- Philip Khosid
- Vice President/Creative Director :
- Scott Brown
- Creative Director :
- Joseph Shands
- Executive Producer :
- Kristine Ling
- Executive Producer :
- Sam Baerwald
- Executive Art Producer :
- Miranda Kendrick
- Brand Director :
- Maximilian Kislevtiz
- Brand Development Supervisor :
- Zach Hill
- Production Company :
- Caviar
- Director, Photography :
- Ellen Kuras
- Director, Photography :
- Peter Donahue
- Director, Photography :
- Bryan Newman
- Managing Partner, Executive Producer :
- Michael Sagol
- Managing Partner, Executive Producer :
- Jasper Thomlinson
- Partner/Executive Producer :
- Kim Dellara
- Head of Production :
- Casey Wooden
- Producer :
- Tova Dann
- Photographer :
- Mary Ellen Matthews
- Photo Producer :
- William Carducci
- Photo Producer :
- Tyler Duuring
- Editorial :
- Cut + Run
- Editor :
- Frank Effron
- Assistant Editor :
- Russell Anderson
- Assistant Editor :
- Alexa Vallejo
- Managing Director :
- Michelle Eskin
- Executive Producer :
- Amburr Farls
- Head of Production :
- Annabelle Dunbar-Whittaker
- Senior Producer :
- Jared Thompson
- Visual Effects :
- Jane Industries
- Creative Director :
- David Parker
- Flame Artist :
- Tim Bird
- Flame Artist :
- Cole Schreiber
- Flame Artist :
- Nick Tayler
- Flame Artist :
- Susanne Scharping
- Flame Artist :
- Anthony Petitti
- Flame Artist :
- Jameson Desantis
- Executive Producer :
- Nancy Nina Hwang
- Producer :
- Ben Sposato
- Head of Color :
- Adam Scott
- Colorist :
- Greg Reese
- Executive Producer :
- Thatcher Peterson
- Producer :
- Diane Velara
- Original Music :
- Q Department
- Sound Design :
- Lime Studios
- Sound Designer :
- Rohan Young
- Sound Designer :
- Joel Waters
- Executive Producer :
- Susie Boyajan
- Associate Producer :
- Kayla Phugglan
- Audio Producer :
- Technicolor
- Sound Mixer :
- Ruben Gomez
- Producer :
- Dunja Vitolic
- Junior Producer :
- Robert Husted
Need a credit fix? Contact the Creativity Editors
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