Narcos Season One social media campaign

Published On
Sep 26, 2019


To introduce and build awareness surrounding the latest Netflix original series ‘Narcos,’ we set out to build a comprehensive social campaign to bring the show to life online.

From eye-catching designs, to real-time responses around cultural moments and trends, we created a groundbreaking social experience that resonated with fans from around the world, garnering top reach and engagement across Facebook, Twitter and Instagram.

We were able to build, increase and drive Narcos’ social media presence earning 94 million Facebook impressions and 1 million fans in the first month alone- ultimately contributing to the widespread success of the show.

Narcos quickly became not only the hit original series of the season, but also one of the streaming site’s most popular shows in the social space with over 2 million fans and engagements – and counting.