Netflix : You Gotta Get It, To Get It -- Test Results

DDB Vancouver Gets You to Play 'Name That/Those Movie(s)'

Published On
Jul 14, 2014

Editor's Pick

While many Americans have already grown dependent on video streaming sites, the Canadian market is a little newer to the practice. With its "You Gotta Get It, to Get It" campaign, Netflix Canada hopes to encourage Canadians to take up a viewing habit in this new campaign from DDB Canada Vancouver. Three spots directed by Brian Billow feature dramatic scenes, actually, "reeanactments" of famous moments from movies and TV shows, from the classic airport chase and candlelit proposal to the always nerve wracking test results. But only the true aficionado would know their origins -- and could decipher what the heck the people in the ads are talking about.

Credits

Date
Jul 14, 2014
Brand:
Netflix
Client:
Netflix
Agency:
DDB-Vancouver
Executive Creative Director:
Dean Lee
Executive Creative Director:
Cosmo Campbell
Creative Director:
Dean Lee
Creative Director:
Josh Fehr
Associate Creative Director:
Daryl Gardiner
Copywriter:
Daryl Gardiner
Director:
Brian Billow
Production Company:
Anonymous Content
Production Company:
Steam Films
Associate Creative Director:
Daryl Gardiner
Art Director:
Daryl Gardiner
Copywriter:
Geoff Vreeken
Agency Producer:
Karen Brown
Vice President, Client Services Director:
Patty Jones
Account Supervisor:
Roger Naim
Strategy:
Rob Newell
Director:
Brian Billow
Senior Executive Producer:
Eric Stern
Executive Producer:
Krista Marshall
Executive Producer:
Tony DiMarco
Director, Photography:
Dion Beebe
Line Producer:
Kelly King
Post Production:
Cycle Media
Editor:
Matthew Griffiths
Visual Effects and Animation:
Peter Debay
Colorist:
Stefan Sonnenfeld
Audio House:
Vapor Music
Music Creative Director:
Joey Serlin
Music Creative Director:
Andrew Harris
Casting Agency:
Ryan Bernstein
Casting Agency:
Andrew Hayes

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Project Type