Apparently, in Swedish, the world "lager" doesn't only mean "beer." It also means "warehouse." Which happens to be a convenient coincidence for Swedish retailer NetOnNet, which dispatches its electronic goods straight from the lager. Taking advantage of word's dual meanings, the brand released its own brew, which it's selling alongside the gear at its shops. To promote the new beer, production shop Social Club created this spot--which kind of looks like a really well-produced, bad karaoke video with a dash of Swedish oddness and beefcake thrown in.