Neutrogena Enters Female Empowerment Genre With Global Campaign

'See What's Possible' Includes Oscar Ad and a Twist: It Extends to Product Ads

Published On
Feb 24, 2016

Editor's Pick

Neutrogena is launching a global campaign with the tagline "See What's Possible," the latest in a growing genre of female-empowerment efforts, but one that unlike others will be incorporated across the brand's product ads.

Neutrogena's opening video, with voice-over by brand spokesperson and "Scandal" star Kerry Washington, shows what's possible for women -- from professional to artistic and athletic success. It breaks first online, previewing an ad that will run during ABC's Oscars broadcast in the U.S. and Brazil on Feb. 28. In a sign of how the media world has changed, the Oscars ad plays a supporting role to a broader global digital campaign spanning 27 countries.

Roberts & Langer and the broader DDB network handled creative.

Read more about the campaign at


Feb 24, 2016
Roberts & Langer DDB

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