Sometimes, it's not so practical to go all-digital, as seen in a trio of funny new spots promoting Canon's Pixma copier/printer out of Grey N.Y. Directed by Michael Andrews and Daniel Mabe, the ads show how wrong things can go if you don't keep a paper copy of your documents on hand.
Each spot begins with characters quietly uttering, "Never again," as they think back to embarrassing moments that could have been averted, had they only gone analog.
In "Touchdown," a boy looks through a camera in search of a football pic, only to find his parents' very private photo collection, sending his mom tripping in a mad rush to prevent him from seeing more. If only she'd printed her private photos and stashed them away.
Another spot, "Eulogy," shows a priest freestyling a funeral speech and shocking mourners in the process about how little he knows about the deceased because his tablet kicks out on him. (Father of one? Nope. Devoted husband? Not quite.)
A third ad features a concert-goer who tries to make it in the venue with a failed ticket app -- ending up getting cuffed and thrown against a cop car instead.