State Farm : Never Forgotten

Concrete jungle where dreams are made of.

Published On
Sep 11, 2011

Editor's Pick

Spike Lee directs this uplifting DDB Chicago spot for State Farm to commemorate the 10th anniversary of 9/11. A hundred and fifty NYC schoolchildren -- most of whom were born after Sept. 11 -- visited four firehouses to thank the firefighters through a special version of Empire State of Mind.

The track is available for $.99 on iTunes and all proceeds will go to the National Fallen Firefighters Foundation.


Sep 12, 2011
Brand :
State Farm
Client :
State Farm
Director :
Spike Lee
Chief Creative Officer :
Ewan Paterson
Senior Vice President/Group Creative Director :
Barry Burdiak
Creative Director :
John Hayes
Creative Director :
Geoff McCartney
Director, Integrated Production :
Diane Jackson
Executive Producer :
Scott Kemper
Music Producer :
Eric David Johnson
Music Production Manager :
Linda Bres
Broadcast Talent Manager :
Rubye Hardy
Editor :
Hank Corwin of Lost Planet
Agency :
Production Company :
Pony Show
Executive Producer :
Susan Kirson
Executive Producer :
Jeffrey Frankel
Director, Photography :
Ellen Kuras
Producer :
Fern Martin
Colorist :
Clark Muller of Incendio
Visual Effects and Finish :
James Bohn of Liquid VFX

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Project Type