Cute Kids School Top Athletes (With a Surprise Twist) in Gatorade's Sweet Ad

Pros 'Never Lose the Love' in Spot From TBWA/Chiat/Day L.A.

Published On
Jun 15, 2016

Editor's Pick

In Gatorade's sweet new ad from TBWA/Chiat/Day L.A., top athletes Usain Bolt, Serena Williams, April Ross and Paul George take their training to the max, grunting, frowning and dripping with sweat. Along the way, cute kids who look like mini versions of the pros cheer them on and help to push them to the next level. Turns out the children are the athletes themselves, when they were much younger, and they illustrate the tagline, "The best never lose that love."

Quirky details make the ad especially charming, from Jimmy Durante's "Young at Heart" soundtrack -- to the pipsqueak Usain Bolt who rides atop the runner's training parachute and dances joyfully on the turf as Bolt chugs Gatorade. Rick Famuyiwa of Superprime directed the ad.

The campaign continues online, where visitors can cast votes for which youth athletic charities Gatorade should support.


Jun 15, 2016
Brand :
Client :
Agency :
TBWA/Chiat/Day-Los Angeles
Executive Creative Director :
Brent Anderson
Worldwide Creative Director :
Renato Fernandez
Creative Director :
Mark Peters
Creative Director :
Gustavo Sarkis
Associate Creative Director :
Doug Menezes
Director, Production :
Brian O'Rourke
Executive Producer :
Guia Iacomin
Senior Producer :
Stephanie Dziczek
Producer :
Lacy Plunk
Associate Producer :
Kathleen Ackel
Managing Director :
Jerico Cabaysa
Brand Director :
Robyn Morris
Associate Brand Manager :
Steve Smith
Associate Brand Manager :
Samantha Sabine
Group Planning Director :
Scott MacMaster
Global Planning Director :
Martin Ramos
Planning Director :
Abigail Weintraub
Creative Planner :
Matt Bataclan
Junior Planner :
Joe Elliott
Business Affairs Director :
Linda Daubson
Associate Business Affairs Manager :
Mirielle Smith
Traffic Operations Manager :
Judy Brill
Production Company :
Director :
Rick Famuyiwa
Executive Producer :
Roger Zorovich
Head of Production :
Roger Zorovich
Producer :
Salli Zilles
Production Supervisor :
Sally Hanson
1st Assistant Director :
Rhonda Raulston
Director, Photography :
Enrique Chediak
Editorial :
Rock Paper Scissors
Editor :
David Brodie
Assistant Editor :
Patrick Tuck
Producer :
Dina Ciccotello
Executive Producer :
Helena Lee
Visual Effects Supervisor :
Philip Ineno
Lead Flame Artist :
Philip Ineno
CG Lead :
Fred Hopp
CG Artist :
Benjamin Dupin
Coordinator :
Evan Kantor
Coordinator :
Ryan Dahlman
Color :
The Mill
Executive Producer of Color :
Thatcher Peterson
Color Producer :
Diane Valera
Colorist :
Adam Scott
Sound Design and Mix :
740 Sound
Sound Designer :
Chris Pinkston
Sound Designer :
A Josh Reinhardt
Mixer :
Stephen Dickson
Executive Producer :
Scott Ganary
Sound Design :
Jeff Martin
Associate Producer :
Geena Richard
Song :
Young at Heart
Performer :
Jimmy Durante
Licensing :
Rhino Entertainment
Composer :
Carolyn Leigh
Composer :
Johnny Richards
Publishing :
MPL Communications
Music Licensing :
Mega, Inc.
Founder :
Danny Socolof
Vice President, Licensing :
Madeline Adami
Visual Effects :
Executive Producer :
Shira Boardman
Executive Producer :
Baptiste Andrieux
Head of Production :
Juliet Tierney
Creative Director :
Jean-Marc Demmer

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