Cute Kids School Top Athletes (With a Surprise Twist) in Gatorade's Sweet Ad
Pros 'Never Lose the Love' in Spot From TBWA/Chiat/Day L.A.
Editor's Pick
In Gatorade's sweet new ad from TBWA/Chiat/Day L.A., top athletes Usain Bolt, Serena Williams, April Ross and Paul George take their training to the max, grunting, frowning and dripping with sweat. Along the way, cute kids who look like mini versions of the pros cheer them on and help to push them to the next level. Turns out the children are the athletes themselves, when they were much younger, and they illustrate the tagline, "The best never lose that love."
Quirky details make the ad especially charming, from Jimmy Durante's "Young at Heart" soundtrack -- to the pipsqueak Usain Bolt who rides atop the runner's training parachute and dances joyfully on the turf as Bolt chugs Gatorade. Rick Famuyiwa of Superprime directed the ad.
The campaign continues online, where visitors can cast votes for which youth athletic charities Gatorade should support.
Credits
- Date
- Jun 15, 2016
- Brand :
- Gatorade
- Client :
- Gatorade
- Agency :
- TBWA/Chiat/Day-Los Angeles
- Executive Creative Director :
- Brent Anderson
- Worldwide Creative Director :
- Renato Fernandez
- Creative Director :
- Mark Peters
- Creative Director :
- Gustavo Sarkis
- Associate Creative Director :
- Doug Menezes
- Director, Production :
- Brian O'Rourke
- Executive Producer :
- Guia Iacomin
- Senior Producer :
- Stephanie Dziczek
- Producer :
- Lacy Plunk
- Associate Producer :
- Kathleen Ackel
- Managing Director :
- Jerico Cabaysa
- Brand Director :
- Robyn Morris
- Associate Brand Manager :
- Steve Smith
- Associate Brand Manager :
- Samantha Sabine
- Group Planning Director :
- Scott MacMaster
- Global Planning Director :
- Martin Ramos
- Planning Director :
- Abigail Weintraub
- Creative Planner :
- Matt Bataclan
- Junior Planner :
- Joe Elliott
- Business Affairs Director :
- Linda Daubson
- Associate Business Affairs Manager :
- Mirielle Smith
- Traffic Operations Manager :
- Judy Brill
- Production Company :
- Superprime
- Director :
- Rick Famuyiwa
- Executive Producer :
- Roger Zorovich
- Head of Production :
- Roger Zorovich
- Producer :
- Salli Zilles
- Production Supervisor :
- Sally Hanson
- 1st Assistant Director :
- Rhonda Raulston
- Director, Photography :
- Enrique Chediak
- Editorial :
- Rock Paper Scissors
- Editor :
- David Brodie
- Assistant Editor :
- Patrick Tuck
- Producer :
- Dina Ciccotello
- Executive Producer :
- Helena Lee
- Visual Effects Supervisor :
- Philip Ineno
- Lead Flame Artist :
- Philip Ineno
- CG Lead :
- Fred Hopp
- CG Artist :
- Benjamin Dupin
- Coordinator :
- Evan Kantor
- Coordinator :
- Ryan Dahlman
- Color :
- The Mill
- Executive Producer of Color :
- Thatcher Peterson
- Color Producer :
- Diane Valera
- Colorist :
- Adam Scott
- Sound Design and Mix :
- 740 Sound
- Sound Designer :
- Chris Pinkston
- Sound Designer :
- A Josh Reinhardt
- Mixer :
- Stephen Dickson
- Executive Producer :
- Scott Ganary
- Sound Design :
- Jeff Martin
- Associate Producer :
- Geena Richard
- Song :
- Young at Heart
- Performer :
- Jimmy Durante
- Licensing :
- Rhino Entertainment
- Composer :
- Carolyn Leigh
- Composer :
- Johnny Richards
- Publishing :
- MPL Communications
- Music Licensing :
- Mega, Inc.
- Founder :
- Danny Socolof
- Vice President, Licensing :
- Madeline Adami
- Visual Effects :
- EightVFX
- Executive Producer :
- Shira Boardman
- Executive Producer :
- Baptiste Andrieux
- Head of Production :
- Juliet Tierney
- Creative Director :
- Jean-Marc Demmer
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