Outdoor enthusiasts are bound to love the first global brand campaign from The North Face. Created by Mekanism and directed by the agency's Tommy Means, it features cinematic footage of people doing amazing things in spectacular scenery -- from skiers on snowy cliff faces to mountaineers to tourists in exotic locations, all wearing clothing or equipment form the brand. It's just as much about exploring and celebration of the adventurous human spirit as about sport, although North Face athletes Conrad Anker, Paige Claassen, Xavier De Le Rue and Tom Wallisch feature in the spot, whose tagline is "Never stop."

The campaign will run in more than 10 markets including the U.S., Canada, Germany, United Kingdom, France, China, Korea, Australia, Nepal and Singapore.